Breanne Dyck is co-founder of the Visionary CEO Academy, which helps service businesses scale from $20k months to $100k months and beyond.
She has helped hundreds of entrepreneurs structure their business for scalability while freeing them up to do the creative work they love.
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Resources Mentioned in this Episode:
3 Key Points:
- How to become an effective leader?
- Tips on how to put the business profit to use.
- Dealing with people and customer experience.
[4:32] The business can choose how to use its money to create growth.
[6:58] Heart Sells! for me means is how can I show up in leadership with the other person. And for me, that’s something I’m doing.
[7:32] But it’s about helping them to do what’s in their best interest. And I take that same approach of leadership, whether it’s with team members or with active clients or prospective clients.
[11:30] My job is to make sure that I am fully committed with everything as well as understanding the full commitment of the other person.
[15:06] So my sales experience didn’t start with me having to learn how to have sales conversations.
[18:50] And it for me was a book that really showed me all the subtle ways in which I can be more open to receiving, you know, how being a giver isn’t better than being a receiver, and how to allow myself even in simple things like receiving a compliment. You know, all of these little things.
[22:26] Your job is to be the decision-maker and the leader that allows those things to happen so that your business can support you, instead of you needing to support it all the time.
For FULL Transcript click here:
Christine Schlonski [0:02]
Hey gorgeous, this is episode number 250 and we have the amazing Breanne Dyck back on the show.
Breanne Dyck [0:08]
Hey, it’s Breanne Dyck here. You’re listening to Heart Sells! Podcast with Christine Schlonski, enjoy!
Christine Schlonski [0:14]
Well, I am so excited to have Breanne back on the show today, I have already my pen and notepad ready to go. And today we are going to talk about pay yourself first, what that actually means, why this is so important, and obviously, we’re going to cover much, much more. And the last episode we covered giving money a home and how you can make more money by working less. So make sure you are checking out episode 249 if you have not already and now we are proceeding with episode number 250, with the wonderful Breanne Dyck. She is the Co-Founder of Visionary CEO Academy, which helps service businesses scale from $20,000 a month to $100,000 a month and beyond. She has helped hundreds of entrepreneurs structure their businesses for scalability while freeing them up to do the creative work they love. And I can’t wait to hear more of what Breanne has to say. So let’s dive right in. Well, I am so super excited to have you back on the show Breanne, welcome.
Breanne Dyck [1:22]
Christine Schlonski [1:23]
I just loved our first conversation, giving money a job. Wow, how brilliant, right? And I’m really seeing money as what it is, it’s supposed to support you. It’s energy, it’s exchanged for your services, for your products, for the love, for the sweat, whatever you put in. And so I think it’s so crucial. So let’s, let’s talk a bit about profits. Because I see oftentimes, especially when people start out or they are in the beginning of their business. I think this is often overlooked how important profits are. And also the thing like pay yourself first. I mean, that took me a long time to get like, what does it mean pay yourself first and like, how does it work? So maybe you can put a little bit light on these things.
Breanne Dyck [2:14]
Yeah, it’s really interesting. And, you know, I know that we’ve got people who are listening from all over the world on this. And it’s so fascinating how different cultures and different places around the world have different perspectives on what money is all about. Now, as we talked about, on the previous episode, I’m in Canada. So I have a very North American lens on profit, and in the United States in particular, but also in Canada to an extent. Because of how the culture is but also frankly, because of how the tax system is set up. There’s kind of a story that profit is what I paid myself. Not I don’t know if that’s It’s true in Europe or elsewhere around the world. But that’s certainly what a lot of people who start their business in North America think, my business is profit is what I pay myself. And there’s a challenge with that. The challenge is what happens when you decide that you don’t want to be doing all the work yourself. And you want to start in bringing on other people into your team, and you want to be able to grow your business beyond just you. When that happens, you need to now start paying other people, which means that you either need to pay yourself less, or I’m not sure what the alternative is. Because if your mindset is that all the money that comes in the business that doesn’t get spent on operating expenses and whatnot, that’s profit and that money is mine. Then every time you go to hire someone else, or to spend more money on other areas, your business, you’re choosing between taking the money out of your own pocket. or keeping the money for yourself. And that can be a really challenging decision for some people. That’s why having this idea of money having a job and of profit is so important. The accurate definition of profit that I would love for you to use is profit is money that the business pays itself. It’s not the money that it pays you. It’s not whatever’s leftover at the end of the day. Its profit is the money that the business pays you. And as such, the business can choose how to use its money to create growth. So if you know, we ended off last episode talking about if you were to decide to temporarily put less money into profit and give that money instead, the job of hiring someone else into your team. What you pay yourself is unaffected by that. If your business is choosing to use its money differently, that is why profit is so important, because profit is the business, allowing itself to grow and make choices so that the business can grow without impacting you and your finances personally. And that’s so huge because I never want you to be in a situation where you have to choose between selling more so you can make more money to put more food on the table. Because you go it’ll be other expenses, versus investing and growing your business and being able to do more for the people you serve and for yourself.
Christine Schlonski [5:45]
Yeah, I love that it’s not or it can be ended. Right? It’s not that you need to make the decision to exclude something with the right viewpoint you can in can be inclusive You can pay yourself first, you can make sure that you have enough food on the table. So that you can start to think about all the nice things you want to do. Like maybe to give your kids on a vacation or something that lights you up or give to a good cause or whatever it is. But you always have enough because you made sure that the system is running properly, and it does create those results.
Breanne Dyck [6:25]
Mm hmm. Yeah,
Christine Schlonski [6:26]
Yeah. I love that. So what does Heart Sells! mean to you?
Breanne Dyck [6:30]
You know, for me, I really see that my job in my business, whether it’s working with clients, working with people who are not yet clients, who, in my mind, they are clients, they just don’t know what yet. Taking care of my team, all of these things for me are about leadership. It’s about how I’m showing up. So what Heart Sells! for me means is how can I show up in leadership with the other person. And for me, that’s something I’m doing. Like I said, even if someone doesn’t know they’re a client, yet, I’m still going to lead with their best interest in mind. Sometimes their best interest in mind means that there is not a sales conversation to be had. Sometimes their best interest in mind means you really should buy because this is really going to make a difference for you. But it’s about helping them to do what’s in their best interest. And I take that same approach of leadership, whether it’s with team members or with active clients or prospective clients. What I’m always asking what I’m always thinking about is, how can I from my position of leadership, do what’s in, help them to do what’s in their best interest, which also means keeping in mind what’s in my best interest as well. Because I need to be able to show up in a way that is responsive and I can’t be worried about making money and show up for my clients in the best way. So I need to be showing up for myself in leadership. And for me, it’s always mutual, right? What is the mutual thing that’s best here? What’s the sale conversation that’s best for me and for them. What’s the client delivery mechanism that’s best for me and for them. When something’s happening with a team member, what’s best for me and for them. I always want to find the mutual value and the mutual best is to me, that’s what my job is in terms of being the leader of this business.
Christine Schlonski [8:51]
Yeah, I love that. I think it’s so important to really claim and own this leadership piece. Because people that are drawn to you they are looking for support. They’re not coming usually to hang around have a good time. They really have a challenge they need to solve. And that’s why they come, right. So I think it’s important to be reminded that each and every day, you are having a leadership role if you want it or not. Yeah. People will see you as a leader as an inspiring person. Because whatever you put out there, the right people will see you, and they will promote your leader. So even if you’re not aware of it, you should be aware of it and then act to help them to guide them. Either it’s a sale or it’s not a sale doesn’t matter if it’s in their best interest. Both results are good. But making sure that they really get what they need. Yeah. And sometimes they say that they need something or that they want something but it’s not what they need. So just being mindful of those little differences, I think it’s important as well. Mm hmm.
Breanne Dyck [10:05]
And, and being willing to stand up for the truth of the situation, being willing to, you know, be in integrity in those moments and say, you know, I know that this is what you want. I can tell you from my perspective as the leader, that the truth about what’s going to get you there is this and you the other person has the choice. They can always choose whether to go along with it or not, right. I can’t make someone else do anything. And I can’t remember where I first heard the quote, but I think it’s true in sales, in having a team in everyday life relationships, you know, wherever it is, is that each of us comes in having 100% responsibility, right? It’s not that I have 50% responsibility and the client has 50%, it’s not that I have 50% and my spouse has 50%. It’s that I come with 100% responsibility for what I say, what I think, how I feel, how I act, how I show up. The other person also has 100% responsibility for how they say how they think, how they feel, how they act, and how they show up. My job is to make sure that I am showing up in 100% integrity, 100% behind that, and allowing and understanding what the other person has their 100%. Their responsibility doesn’t diminish or reduce my responsibility. My responsibility is still always 100% to show up and do what I know and believe is the right thing, for that person, for myself, for my business and then it’s up to them what responsibility they will demonstrate in response.
Christine Schlonski [12:10]
And it’s so true. And I think that’s like a big thing to learn. I don’t know that anybody is prepared for this kind of thought that has oftentimes we feel like maybe we need to save someone, right? Which is not true, we just need to be there, hold the space and make the right offer at the right time. And then it’s their responsibility to say yes or no. So Have you always been confident when it comes to sales?
Breanne Dyck [12:43]
No. It’s really funny actually. I was speaking with a mentor a week or two ago. And we were talking a little bit about my journey and in sales and marketing. We’re also talking a little bit about how my brain works because of course, I’m very logical and I’m very, you know, data, data data, you know, think think think think very, very structured and systemic. And he laughed and he said, Breanne, you might be one of the, your brain might make you one of the least natural salespeople in the world. So certainly, and certainly not something that’s been that’s been natural for me. And that, of course, affects your confidence as well. I’m much more comfortable in a room with people where I’m, you know, leading a team or facilitating a conversation than I am in having a sales conversation. But, I think for me seeing how those things are really similar, helped a lot. For me seeing how showing up for my team and leading my team is similar to showing up for a client on a sales conversation, showing up for a client who is a client, and also just this idea that a prospect is a client who hasn’t bought yet. That’s really helped as well because it puts me in this mindset of doing what’s best for them.
Christine Schlonski [14:12]
Yeah, I was just going to say like can you share two but you already shared three. That’s really awesome. Do you remember the very first thing that you ever sold in your whole life?
Breanne Dyck [14:22]
Oh, well, it’s interesting because I started off my very first entrepreneurial venture if you will, was my mom was a piano teacher. And I started taking some of her beginner piano students, so I really didn’t have to do any selling there. They just kind of said, hey, my mom can’t take more students so I can. I think the first thing I’d say I actually sold was a website. It was for my dad’s, the company my dad worked for, I think I charged $800. And again, it was you know, someone came to me and wanted to give me money and said, how much and I just made up a number that sounded good. So my sales experience didn’t start with me having to learn how to have sales conversations. It definitely started with here let us give you money, how much do you want? Which is a great situation. That’s right. But I definitely had to learn how to be proactive and you know, be participating in sales from parallel.
Christine Schlonski [15:30]
So how did it feel when you actually receive the money the first time? Do you remember that feeling?
Breanne Dyck [15:36]
I you know, I don’t. This is one of the things that when I was talking about my mentor about the way that my mind works, I actually have a very poor memory. Long story short, there’s a condition that’s recently been realized which is called Aphantasia which means that one does not have a mind’s eye. I can’t visualize, I don’t have a mind’s eye. And what that means is that I don’t tend to remember things very well either. So my memory is very poor because I can’t visualize that experience. I just happened to know what was 800 or so dollars that showed up. And I don’t even remember the money arriving. I just remember saying 800 and somehow that was okay because I remembered the website that I built not to money side of it.
Christine Schlonski [16:24]
Okay, cool. Yeah. But yeah, it’s always a great conversation just to, you know, how do people respond to money? Like when they get it, like, are they excited? Or do they feel a little bit guilty that they, that they’ve taken it, right, it’s more like a conversation about giving and receiving?
Breanne Dyck [16:41]
We can’t tell you the one time I do remember having an emotional response. And that was the first time that I put together a proposal for more than $10,000. That proposal freaked me out. I remember sending it out and just being in this, not panic state, but more Really just what did I just do, I don’t know how they’re gonna receive it. I don’t know what it’s gonna be like I actually didn’t end up getting the contract, which is probably the best thing that could have happened at the time. But just that initial sending of it. What’s amazing is that from then on out sending bills of $10,000 didn’t feel like such a big thing anymore. But that first time that one was really you know, that one I know, like, my chest definitely tightened a little bit. Yeah.
Christine Schlonski [17:24]
Yeah, I think those moments do kind of show where you have some, you know, fields or areas to improve or how you might be thinking, not consciously but subconsciously, like what’s going on within you even though you know, logically like, yeah, of course, I can send the 10k. You know, I do all the work for it. So obviously, I earned that. But yeah, it’s really interesting. Is it easy to make money or is it difficult, right? Do you have to work hard for your money or do you just have to charge the right price to the right person Because you deliver the value they see not the value you give it. So yea, I always love these conversations. So is there a book that has changed or influenced you in a big way? And I’m sure you read a ton of books because you love so much, what comes to mind?
Breanne Dyck [18:20]
I don’t have children. But I feel as though if I did this would be the equivalent of asking which of my children is my favorite. I’ve read so many books that have shifted things. But you know, since we’re on the topic of giving and receiving one book that I think is a really powerful read if you find yourself having a hard time receiving, it’s called The Power of Receiving by Amanda Owen. And it for me was a book that really showed me all the subtle ways in which I can be more open to receiving, you know, how being a giver isn’t better than being a receiver, and how to allow myself even in simple things like receiving a compliment. You know, all of these little things. It’s a great book The Power of Receiving by Amanda Owen.
Christine Schlonski [19:17]
Cool. I’m going to put that in the Show Notes as well, so people can have a look, I have not read it. I’ve heard about it. But as you just said, like this a compliment. That was something I had to practice at some point. Just because usually their reaction is like you repay the compliment with another compliment or you kind of, say one year well, it’s you know, it’s, it’s an old dress or whatever, like, all these comments where you, if you think about it, think like, where did this come from? Yeah. Right. Why couldn’t I just take it and say thank you. Yes, yeah. Yeah. Awesome. Wonderful. And I want to say thank you for these amazing episodes with you. And also for the wonderful gift you are sharing the definite guide on how to build a team that keeps your business growing, making money, and having a bigger impact or everything we want is in there. And what’s what I love about it, it will also show you while you get the focus on what you do best you so you don’t need to wear all of these hats. Can you give us a little bit of an insight into the gift before we wrap up?
Breanne Dyck [20:29]
Right? So this is for the folks who you know, we harken back all the way to the start of the last episode. If you haven’t checked that one out, make sure you go and listen to that episode. We talked about you know this idea of team and being able to spend time and you’re genius and giving money a job and so maybe you feel as though you’re at a point in your business where you want to give your money, a job of building your team and you want to be able to focus more on the things you love most and are best at and if that’s the case, then this gift that I have giving, there’s no opt-in, you don’t need to give your email address, you can just go ahead, click on through and read it. And it’s going to walk you through how to build the team, from the structural perspective so that you don’t end up with the team. You need to micro-manage. You don’t end up spending all your time trying to chase people around and telling them what to do and getting upset when they don’t do it, right. But how to actually set your team up so that they can grow your business for you at the same time in a way that feels good and is integrity as well.
Christine Schlonski [21:33]
So juicy, can’t wait to get my hands on it. Thank you so much. Do you have any parting piece of guidance that you want to share?
Breanne Dyck [21:43]
You know, we’ve talked about so many different things we’ve covered so many different topics. The thing that I really want to suggest is that as you’re thinking about your business, and as you’re thinking about growing your business, and your role in it. I want to really encourage you to remember that your business isn’t you. Your business is something that you will be, your clients or people that you lead, your team is something that you lead, but you are not your business. And so whether it’s about how you deal with the profit in your business, how you deal with the customer experience in your business, how you deal with the team in your business, your job is not to do those things or be those things. Your job is to be the decision-maker and the leader that allows those things to happen so that your business can support you, instead of you needing to support it all the time.
Christine Schlonski [22:37]
Hmm, brilliant. Well, thank you so so much, Brianna, it was a pleasure having you. I love these episodes. I’m so excited about all the golden nuggets, I push over realism burns, I couldn’t take so many notes all at once. But yeah, thank you so much for having been here and your time today.
Breanne Dyck [22:56]
Well, and thanks to everyone who tuned in to listen for taking the time with us as well.
Christine Schlonski [23:01]
Well, so many golden nuggets, I again have notes over notes. And I just love the idea of paying yourself first, which was something that really took me a pretty long time to get that concept. I love how Breanne talks about money about numbers, how it all clicks together in your business, and I hope you have gotten a ton of value out of it. Hop on over to christineschlonski.com find the Podcast tab and make sure you download the amazing gift that Breanne has given the Heart Sells! community. It is a definite guide on exactly how to build a team that keeps your business growing, making money, and having a bigger impact, why you get to focus on what you do best. And once you’re over there at christineschlonski.com/podcast, you will find the Show Notes the Transcripts and also all the links that connect you to Breanne so you can get more of her amazing content and teachings. And yeah, thank you so much for being here. I hope you are implementing and have a wonderful day wherever you are in this beautiful world and I’m saying bye for now.
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