Podcast

151 How to have better Engagement with your Clients with Rob and Kennedy

Rob and Kennedy are the most unlikely entrepreneurs you’ll ever meet.

Sporting hairstyles that look like comic-book characters and backgrounds in psychology, hypnosis, and show-business – it’s hard to believe they’re serial entrepreneurs with an uncanny knack for building businesses with riotous email marketing.

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3 Key Points:

  • Instead of chasing new customers, get a whole bunch of them and treat them really, really well. And offer the most value you possibly can to those people.
  • One of the big problems that people have with selling more stuff to their existing customers is opening that sales conversation in the first place. Because somebody’s come along and they’ve bought your product or they’ve engaged in your service or something. And they’ve given you their money and you’ve done that thing. And then at the end of it, everyone, you think it was good, they think it was good. And then now the next little bit is to either wait for them to come back to you.
  • If you have a small tribe of customers, and you can get them to increase their value in two ways, both by buying more stuff and also, by spreading the word becoming a brand ambassador, as we say, then that’s going to work much, much better than because the hassles of having loads of customers outweigh the value sometimes.

Show Notes:

[03:23] If you get people to move from a platform like Facebook, Instagram, LinkedIn, whatever, onto your email list, you control the deliverability of that. You can decide every single person who I send this to is going to get it. There’s no algorithm to be defensive off. It’s really important to do that.

[03:59] The truth of the matter is, that actually, the average open rates totally vary, I would guess based on conversations we’ve had and heard, there are somewhere between 6% and 10% open rates, depending on your industry, depending on if you’re the only thought leader in your industry, they’re probably going to be much higher than that.

[04:32] One of the things to consider as well as the source of where that those emails came from. If you purchased a list and they don’t know you, and they didn’t opt in to have a relationship with you, then it’s going to be significantly lower, and again, half a percent to 1% is what you might expect, because you’re really trying to do something, more like lead generation.

[06:16] Never send out a single broadcast, never send out a single offer a single email, it should always be part of a campaign that builds upon itself. If you’ve got 1000 people on your list and you send out an email and 100 people open it, and you send out another email about the same thing tomorrow and 100 people open that, they’re not going to be the same hundred people.

[07:03] Make sure that when somebody purchases something from you, they’re no longer in that sequence of, “Hey, if you didn’t buy this thing, or Hey, if you didn’t take my survey or if, if”, if you’re asking if it means you haven’t segmented the people who did out of the sequence, and you’re now actually annoying your most hyper-responsive people, the most valuable people in your business, so make sure as a really simple, the simplest of segmentation is, remove people who’ve taken the action you’re asking them to do from your follow up sequence, which is asking them to do that thing.

[10:50] In order to keep delivering the value that you’re delivering, you have to be paid so you can keep doing the thing that they need you to do. That’s really, really important for all of us to remember. In order to keep doing what we’re doing and not have to give up and leave those people and abandon them and no longer serve them. We have to have an income. As soon as we get that, soon as that really clicks for us, that’s when you can unleash and remove those restraints.

[12:00] Instead of chasing new customers, get a whole bunch of them and treat them really, really well. And offer the most value you possibly can to those people.

[12:11] You’re gonna earn more from that and we’ll give you a little strategy in a second of how to do that without actually having to sell to them, which is really interesting that a lot of our responses we clients are using.

[12:22] Because you’re delivering the most value and the most transformation for those people, and they’re emotionally involved in you and emotionally invested in you, they start telling other people, because they might not be on Facebook, it might be impersonal one on one conversations in a coffee shop with their friends, it could be on Twitter, they’re going to tell people about the incredible transformation they’re receiving, and credit you with that which is going to bring you inbound sales inquiries, which reduces that friction and that fear we have a being outbound. So serving the people you’re already working with really is the key to making sales much, much easier.

[13:31] One of the big problems that people have with selling more stuff to their existing customers is opening that sales conversation in the first place. Because somebody’s come along and they’ve bought your product or they’ve engaged in your service or something. And they’ve given you their money and you’ve done that thing. And then at the end of it, everyone, you think it was good, they think it was good. And then now the next little bit is to either wait for them to come back to you.

[14:09] One of our favorite things to do is to do something that looks and feels completely, completely natural. And then leverage a sales conversation off the back of that. And the way that we do is just ask for some customer feedback. And it’s a thing that a lot of businesses, smaller businesses don’t bother doing, because it looks like something only big corporations do.

[18:57] Build your business without any additional cost. Because you’re building your business internally through deeper relationships, the people you already have relationships with and like working with.

[20:05] The really interesting thing about using surveys for engagement is that people love to give their opinions. People absolutely love to give their opinions, what they don’t like, is filling out 42 pages of survey questions where they’ve got to think about their answers because they’ve got huge, massive text answers.

[21:55] If you have a small tribe of customers, and you can get them to increase their value in two ways, both by buying more stuff and also, by spreading the word becoming a brand ambassador, as we say, then that’s going to work much, much better than because the hassles of having loads of customers outweigh the value sometimes.

Transcript:

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Christine Schlonski [0:02]
Hey Gorgeous. This is episode number 151 and we have our amazing guests, Rob and Kennedy, back tuning in from England.

Rob and Kennedy [0:11]
Hi, this is Rob and Kennedy. Hello. You are listening to the Heart Sells! Podcast with Christine Schlonski. Enjoy, enjoy.

Christine Schlonski [0:19]
Well, I am pumped to have red hair Rob and platinum blonde Kennedy back on the show today. They’re the most unlikely entrepreneurs that you have ever met. In the last episode, we talked about tweaking your emails for much better results, for being able to serve more in a better way and also to sell more with ease. And today we are going to go deeper on better engagement with your clients. So make sure you are staying tuned, you subscribe to Heart Sells! Podcast, so you get notified with each and every new episode. And now we’re going to tune in with Rob and Kennedy who have hairstyles that look more like comic book characters and with their backgrounds in psychology, hypnosis and show business. It’s kind of hard to believe that they are actually serial entrepreneurs with an uncanny knack for building businesses with riotous email marketing. So enjoy, and let’s welcome them back. Well, I am super excited to have Rob and Kennedy back on the show Welcome.

Rob [1:24]
Hello.

Kennedy [1:24]
Thank you so much. You know, you begged just quite hard to come back on the show after the last episode. So we finally gave in and no, not at all. It was a pleasure.

Rob [1:32]
And we’ve got our name right around this time.

Kennedy [1:34]
Yes.

Rob [1:35]
Yes, so if you’ve listened to —

Christine Schlonski [1:36]
So, who is who?

Rob [1:37]
I’m Rob and Kennedy.

Kennedy [1:40]
You still haven’t got this right.

Rob [1:42]
I pointed at you but I realized people are listening in to it.

Kennedy [1:44]
It’s audio. This is a podcast, Rob. I’m Kennedy.

Rob [1:48]
There we go.

Christine Schlonski [1:49]
There we go. Awesome.

Rob [1:50]
Let’s stick with it.

Kennedy [1:52]
Let’s be honest, if we can want to business, anybody can, right?

Christine Schlonski [1:58]
So fun. We shared like a lot of interesting things in the last episode about how to engage people more into your content by really getting their biggest pain point first, not waiting until they went through a ton of email sequences maybe already opted out or totally disengaged. So if somebody already was smart enough to build an email list, which I see some people are missing that important point, because then they don’t own the traffic, the emails, they are owned by Facebook or Instagram or whatever platform they’re using. How can people know that the engagement is already pretty good in their email marketing, like what would be the percentage of open emails that would show you something good is going on?

Kennedy [2:50]
I mean, you’re right. I remember I spent a load of money, quite a few years ago now. Running ads on Facebook to get likes on my Facebook page. All these like campaigns, we all had like campaigns. And then we thought when we do those people who like our pages are much more likely to see our posts on our pages. So we’ll do all of that. We all spent loads of money on it,

Rob [3:10]
And it made sense at the time.

Kennedy [3:11]
It did make sense at the time. But now, we know if we post anything on our Facebook pages, the reach of that is very, very low, because they’re in charge of their algorithm. Whereas, that’s not the case with our emails. If you get people to move from a platform like Facebook, Instagram, LinkedIn, whatever, onto your email list, you control the deliverability of that. You can decide every single person who I send this to is going to get it. There’s no algorithm to be defensive off. It’s really important to do that, isn’t it? Once you’ve got them on your list, you do want to make sure people are opening your emails.

Rob [3:44]
It’s hard to say what the average rate should be. A lot of people get started in email marketing and expect that it’s going to be like 19%, 95% open rates and a massive click-through rate it and then a really disappointed when it’s not all. They get disappointed, disheartened, every time somebody unsubscribed. The truth of the matter is, that actually, the average open rates totally vary, I would guess based on conversations we’ve had and heard, there are somewhere between 6% and 10% open rates, depending on your industry, depending on if you’re the only thought leader in your industry, they’re probably going to be much higher than that. If you are in a competitive industry that could be lower than that. So you probably want to be if it’s a 1%, 2% open rates, you’re probably in most industries going to consider that to be far too low. But somewhere between 6% to 10, maybe 12% is kind of the number we hear around a lot.

Kennedy [4:32]
Yeah, and one of the things to consider as well as the source of where those emails came from. If you purchased a list and they don’t know you, and they didn’t opt in to have a relationship with you, then it’s going to be significantly lower, and again, half a percent to 1% is what you might expect, because you’re really trying to do something, more like lead generation, but if they opted in, and you want something high, we actually interviewed somebody recently for the Email Marketing Show podcast we have and she gets, and she was disappointed with this. She was expecting 95% open rate and was furious when she was only getting 60%. I was like, “Wow, I would love 60% today, I would give my right arm for that in some ways”, you know, but um, yeah, so I think yeah, up 10% be great.

Christine Schlonski [5:14]
Okay, good. So we kind of have like a benchmark because as you said like people are disappointed when you open up, you put your heart in, you wrote your next blog article, you made that great offer. Then you say, “Well, you know, people have not really engaged, really open”

Rob [5:31]
And that number of a percentage that you about 10%, let’s call it and again, it is industry-specific. So don’t take our word for it. It’s just a testament to the fact that a singular email, sending a single email out is not the way to do email marketing. One of the things we hear a lot talking to people about email marketing is, “Oh, I’m really struggling with my email marketing. And we ask them to open up their campaigns and show us what they’ve done.” And they say, “What do you mean campaigns?”, “Well, I sent this email out about my new book and only a few people bought it”, and I’m like, “Wow, you sent one email out and expected that 10% to be the golden 10%.” The truth is, that’s the reason we should have a sequence of emails, that campaign of emails, which build up an offer, build up the communication and actually, and actually make that offer in a way that you’re going to get the maximum number of people opening and engaging with it. So never send out a single broadcast, never send out a single offer a single email, it should always be part of a campaign that builds upon itself. If you’ve got 1000 people on your list and you send out an email and 100 people open it, and you send out another email about the same thing tomorrow and 100 people open that, they’re not going to be the same hundred people. I think that’s where a lot of people get confused. They said, “Well, I told my list about this yesterday”, but 900 of them don’t know what you told them. When you send out tomorrow, there may be a bunch of people who were on holiday yesterday, and they got back today or they weren’t, they were busy when you sent out yesterday and now that they’re free today. And so what you get is they’ll be some crossover, of course. But what you’ll get is most people who get to the second chance to open that email will be different and therefore you’re exposing it to a different bunch of people from your list.

Kennedy [6:57]
And this brings us up in the conversation of segment Which is the thing we’ve been talking about a lot. And that is to make sure that when somebody purchases something from you, they’re no longer in that sequence of, “Hey, if you didn’t buy this thing, or Hey, if you didn’t take my survey or if, if”, if you’re asking if it means you haven’t segmented the people who did out of the sequence, and you’re now actually annoying your most hyper-responsive people, the most valuable people in your business, so make sure as a really simple, the simplest of segmentation is, remove people who’ve taken the action you’re asking them to do from your follow up sequence, which is asking them to do that thing. So there’s a really simple thing you can go do right away and I highly recommend you do that. You’ll build a better rapport, a deeper relationship with your subscribers, for sure.

Christine Schlonski [7:44]
Yeah, because I think a lot of people are afraid that they kind of overdo the email those and then that people that like to follow are unfollowing, which is not good for the business either.

Rob [7:57]
Yeah, absolutely. Absolutely.

Christine Schlonski [8:01]
Do you guys remember the very first thing that you’ve ever sold in your life?

Kennedy [8:08]
The very first thing I ever sold.

Rob [8:12]
Technically it was our entertainment stuff. It would be a begging book to go and perform a gig. However, when it comes to online. What did I say —

Christine Schlonski [8:19]
It can be offline like the very first thing you can even remember

Kennedy [8:24]
Yeah for me it was definitely a gig. I think —

Rob [8:27]
Yeah, a kids entertainment thing to doing kids parties when I was like 15. That would have been that.

Christine Schlonski [8:33]
Cool. How did it feel to ask for money?

Kennedy [8:37]
Terrifying, of course, because I think we all take for granted that we worked on the thing we do as a passion. We do the thing we do mostly because we like to do the thing we do and we like the outcome against other people. And we like the outcome it gets for us in terms of the satisfaction or the applause or the pat on the back or whatever the heck that is or but you get to see it working. And then to think of that as a commercial thing that people should pay you money for is difficult. Because let’s say for you, Rob for example, when you were a kid entertainer, you really love magic and you love like that whole costume thing. And the whole thing about it was it was really good. But often we’re turning hobbies into businesses. You were a magician, as a kid, you were in the magic circle and won all those competitions and did all these things. And you turned your passion into a business, and now suddenly, “People will pay me for this and how do I ask? Why should they see value in a silly, little hobby?” It is a really challenging thing. And I had a conversation with somebody yesterday on Facebook actually, about this exact thing. My question to her and my response to her was like when she was talking about being afraid of selling things. I said, “Do you think that when somebody buys something or pays something to you, they will see more value in it and therefore they are more likely to take action on it?”, and of course, the answer is, “Yes”, and I said, “Also, if this is your sole source of income”, she was thinking about giving up her business and going and taking a job. And I said, “Whoa, if this person really needs your help? Do they really need your help?” She said, “Of course, they need my help, or they need my service, I might not be helpful. It might be, they really need their children to be entertained at that birthday.” It could be whatever stream of, it could be life-saving or fun. “Do you think they really need your help?”, and the answer is, “Yes, they really need my help.” “Okay. So if you have to give up and go and get a job, and they can no longer get your help. Do you not think they wish they could have paid you so you can keep doing the thing you’re doing and helping them?” And the answer, of course, is yes. So people understand that, in order to keep delivering the value that you’re delivering, you have to be paid so you can keep doing the thing that they need you to do. That’s really, really important for all of us to remember. In order to keep doing what we’re doing and not have to give up and leave those people and abandon them and no longer serve them. We have to have an income. As soon as we get that, soon as that really clicks for us, and I don’t mean just hear it like right now. But I mean, as soon as it really clicks for us, that’s when you can unleash and remove those restraints.

Christine Schlonski [11:21]
Yeah. Is that also when you gain like your confidence in selling when you understood that people actually need what you have to offer?

Kennedy [11:30]
Yeah, of course. Absolutely. And I think we all do obsess about chasing the next customer. I think it’s we talked about this a lot when we give them presentations at events around the world and stuff. We talk about our obsession as humans, I think it’s probably hardwired into us with chasing the next bit of prey. Chasing that next client is exciting because we got to get up and be hunter-gatherers like we were in the caveman and woman days, right? That’s all good, but it’s expensive in time, money and also emotion. Instead of chasing new customers, get a whole bunch of them and treat them really, really well. And offer the most value you possibly can to those people and two things are going to happen. One, you’re gonna earn more from that and we’ll give you a little strategy in a second of how to do that without actually having to sell to them, which is really interesting that a lot of our responses we clients are using. And the other thing that happens is, because you’re delivering the most value and the most transformation for those people, and they’re emotionally involved in you and emotionally invested in you, they start telling other people, because they might not be on Facebook, it might be impersonal one on one conversations in a coffee shop with their friends, it could be on Twitter, they’re going to tell people about the incredible transformation they’re receiving, and credit you with that which is going to bring you inbound sales inquiries, which reduces that friction and that fear we have a being outbound. So serving the people you’re already working with really is the key to making sales much, much easier.

Christine Schlonski [12:56]
Yeah, totally agree and like being authentic, coming from the heart and really want to serve people the best way you can. At least that’s a tribe of Heart Sells! They want to make sure that they deliver amazing value. But on the other hand, they need to build a business, because otherwise, if they have a hobby, that’s not serving anyone.

Rob [13:18]
No, absolutely.

Kennedy [13:19]
So yeah. Shall we talk about a really simple strategy. Rob is going to give that to you. It’s really simple. How do we maximize the value we can give to the people we’re already serving, without really having to sell very much.

Rob [13:31]
Yeah, so one of the big problems that people have with selling more stuff to their existing customers is opening that sales conversation in the first place. Because somebody’s come along and they’ve bought your product or they’ve engaged in your service or something. And they’ve given you their money and you’ve done that thing. And then at the end of it, everyone, you think it was good, they think it was good. And then now the next little bit is to either wait for them to come back to you and think, “Oh, you know what, Christine could also help me with this or and that, you know, that’s so out of your control and takes forever”, or the alternative is you could say, “Well, pens, we have special offer for pens to nail. I’ll call those people who bought paper last week. And I’ll try and sell them some pens”, but it just feels like a bit of an icky conversation to start, doesn’t it? So one of our favorite things to do is to do something that looks and feels completely, completely natural. And then leverage a sales conversation off the back of that. And the way that we do is just ask for some customer feedback. And it’s a thing that a lot of businesses, smaller businesses don’t bother doing, because it looks like something only big corporations do. And it looks like it’s really complicated and boring. And nobody likes completing surveys, do they? etc. So what we tend to do is to create really short customer feedback surveys that achieve two things, they get feedback on the thing that you just delivered, they get you to feedback on how was the product x or service y, and then you get to find out what else do you need help with at the moment? What are your other big struggles? What else are you interested in right now? There’s actually came about because of an IT company of all things. It was ages and ages and ages ago. For example, in this room and here in our office, and you can see up on time, in lovely England, we had a little network privately fitted into our little room within the serviced office building. And we got an IT company to come and do it. And they fitted it and they did the work. And that was wonderful. And they went away. And then we received an invoice and I logged in and I paid the invoice, was good. And I never received another piece of communication from them ever again, until once we were stood. And we bumped into them at an event because obviously they’re a local business, we bump into people. And we were in conversation with them about things about how it’s all going and what they were doing. They’re a great company. And one of the things they said was that they had over 200 product lines. And that includes everything from antivirus and backups and all sorts of other things that we don’t understand. And what we realized is there are loads of things that we are currently paying for that we could have paid them for. But they never tried to sell them to us. We’re actually paying for them. We actually want them there’s loads of stuff we’re not paying for but we do want and we’re not buying from anybody but we’re certainly not buying it from them because we didn’t know they did it. They haven’t tried to sell it to us. We’ve received new marketing communication to that effect and online businesses and coaches and most of us are doing the same thing. So what we started to do was to get to a point where somebody comes in, they buy a product or service, they very quickly have maybe five days after that’s been consumed, they get a quick survey with two questions. The questions are, number one, how would you rate this thing from one to zero to 10? Great, very, very simple. They can just click that with one click of the mouse. And then the second question is, which of these other things is a problem or a priority for you right now, and a bunch of different things. So in the IT companies case that might be I’m worried about the security of my data, I’m worried about viruses and those sorts of things. And so now what happens if somebody can click one or more of those options, they go ahead and click Submit. That’s all that information back into their CRM and their email platform. And now we start to receive perfectly segmented lovely emails that start a conversation about the things we’ve just said we want. So there’s none of this Big Brother is watching you stuff that we’re all terrified about now, thanks to Netflix documentaries, and other conspiracists saying that you know, the social media networks are listening to our conversations and they’re pulling all of our data build this massively. That they know us better than we know ourselves. No, there was nothing to do with that. This is literally asking people some questions, finding out what they want help with and then selling them or not selling them, giving them the opportunity to buy the thing that they’ve just told you. They want the solution to the problem they’ve just told you that they’ve got.

Kennedy [17:15]
And there’s no guessing here. This is not trying to fly under the radar. This is actively asking people to say, “What is your challenge right now that you’re happy to admit to and share out loud by clicking on this survey?” They’re saying, “I want you to contact me about this thing.” And so now you can pick up the phone, you can drop them an email, you can send them automated emails, however, you want that follow up to look about the thing and say, “Hey, I noticed you said you’re really concerned about x new thing. You want to have a conversation about how we can help with that thing?” And so now, every single time that a person buys something from you, they’re giving you feedback with the expectation to do you’re collecting that feedback and now being moved into increasing the value that you can provide them and the value that they are in terms of monetary value to your business for growth.

Christine Schlonski [18:04]
Beautiful, and then sales become more natural because you don’t need to push, you don’t have that feeling like sleazy or like salesy. It’s just something they asked for and you make the offer.

Rob [18:16]
Yeah, I mean, I think the big process of selling, building up the pain and pointing out the pain points and really know, you don’t need to do that. They’ve done that in their own head. They know they’ve got this problem because they’ve told you. And so all you have to do is to do the bit where you prove that you’re the one for them. And that’s not going to be difficult either because they’ve already bought something.

Christine Schlonski [18:35]
Yeah, they already have received value.

Kennedy [18:37]
Yeah, I mean, so this actually removes that whole expensive cost of going and finding new clients. That’s the advertising costs. That’s the going and the time cost of making that happen. And that’s the emotional cost of, “Oh, I don’t really feel like doing it today. I’m not feeling very confident with my selling.” Build your business without any additional cost. Because you’re building your business internally through deeper relationships, the people you already have relationships with and like working with.

Christine Schlonski [19:08]
Yeah. Awesome. So that’s also we wanted to talk about the engagement piece in this episode. That’s also a piece of it, like targeting the right people in your audience with the right offers.

Rob [19:22]
That’s it. That’s exactly it.

Kennedy [19:24]
Yeah. So as we’ve just outlined, it’s, it’s literally about doing that. It’s about saying, “What did you think of what we just did? You like that?”, of course, just as an aside. If you’ve got a rating scale of between zero and 10, and they write you seven are lower or lower, you might think, “Actually, I don’t really think that’s satisfactory at all. I think that’s not good enough”, you might show a different question to the second question rather than, “How else can we help you?” You might show them a different question and say, “Actually, we thought we’d do a little bit better than that. He gives us a bit of feedback so we can work on that.” And now you can go back, take action on that, and go back to them and say, “Hey, this is what we’ve done. about that as well.” So you can be improving retrospectively as well. So you’re getting engagement. The really interesting thing about using surveys for engagement is that people love to give their opinions. People absolutely love to give their opinions, what they don’t like, is filling out 42 pages of survey questions where they’ve got to think about their answers because they’ve got huge, massive text answers. No, don’t do any of that. In fact, every time you add a text field where people can type into a survey, you’re going to see a significant drop in the number of people who complete your survey, what we’re all about here response we as measuring completion rates, because if people are not completing your surveys, then you’re not getting the information, you’re not getting the sales and activity that you’re looking for. So every time somebody adds an open text box, or people to type into, we are seeing a drop in completion rate. What we want to do instead is have people just clicking on options. And by having them just click on Options, what’s nice is they don’t have to engage their brain too much. They’re going to be clicking and not thinking too much. But secondly, you can choose to present only options that you have a solution for. If you open up a box, which says, you’re a business coach, for example, and you say, “y, what’s your biggest problem you’re facing right now?” and they type into a big open box, “Oh, well, I think my partner is cheating on me”, or some kind of relationship thing that you don’t have a solution that’s going to help with that. So you can’t go about, “Really sorry about that. Hashtag, awkward.” Whereas, if the only options you give them, and rather than that big textbooks, you’ve just got a bunch of options, which I think is you can help them with, and guess what, you get to build your business. But most importantly, you get to move that person forward in a way that’s positive. So you can help them so make sure we’re doing it that way as well.

Christine Schlonski [19:24]
Yeah, yeah, just love it. So what would be like a bit of parting advice you can give to the audience and finishing up this amazing episode?

Rob [21:48]
I suppose it all comes back to that the thing we opened the episode well, earlier in the episode anyway, where we talked about this idea of, if you have a small tribe of customers, and you can get them to increase their value in two ways, both by buying more stuff and also, by spreading the word becoming a brand ambassador, as we say, then that’s going to work much, much better than because the hassles of having loads of customers outweigh the value sometimes. It’s much better to create a small tribe of your perfect customers and be able to sell them further up your sort of ladder of stuff or selling more things, that’s going to work much more effectively than trying to go out and hunt that new price. So if you can separate that sort of in your mind and said, “I’m less excited about going out and having a new sales conversation”, because most of us don’t like sales conversation. So what if we could run a business that cuts that out? That would be great. So why do we have fewer sales conversations with difficult sales conversations anyway, with new people because those are hard and have easier sales conversations with people already like us. That’s a win-win for everybody.

Kennedy [22:45]
And the new people who come in a pre-sold any way because they’ve emotionally purchased into the recommendation they have.

Christine Schlonski [22:52]
Yeah, yeah. So share again the link where people can go and get some amazing bonuses as well and training from you guys.

Kennedy [23:00]
Sure. If you want to learn more about email marketing, from the basics all the way up to really advanced stuff to help you get more sales from email marketing, we have a free podcast. It’s called The Email Marketing Show. We’d love to have you over on that.

Rob [23:12]
And if you’d like to check out response suite, you can try it for $1 for a full 14 days, so you get two weeks to actually get it implemented into your business and will help you to do that as well. You also get our survey marketing masterclass and a one on one implementation call with Kennedy or myself.

Kennedy [23:26]
You did it well done.

Kennedy [23:27]
And all you gotta do is go to www.responsesuitedeal.com/heartsells

Christine Schlonski [23:37]
Thank you so so much for sharing your wisdom and everything you’re obsessed with of making the customer engagement better, of really serving at a much deeper level. Not just the surfacey, “Read my email. Buy my stuff”, but really having those conversations that are coming from the heart. So thanks for having been on Heart Sells! Podcast.

Rob and Kennedy [24:02]
My pleasure. Thank you.

Christine Schlonski [24:04]
Well, I also love this episode. And I hope you check out both episodes with Rob and Kennedy because the value they provide is pretty, pretty awesome. And it will help you with your engagement, with your opening rates in your emails, with being really of better, better service, because people read your stuff and people want to engage. So I hope you enjoyed this episode as much as I did. Make sure you hop on over to https://christineschlonski.com/ . Find the podcast tab while you’re there, sign up for the empowerment notes. That’s empowerment once a week into your inbox, and also special announcements for amazing stuff that’s going on in the heart sellers world. And thank you so much for being here. Have a wonderful day wherever you are in this beautiful world and I’m seeing bye for now.

 

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