Rob and Kennedy are the most unlikely entrepreneurs you’ll ever meet.
Sporting hairstyles that look like comic-book characters and backgrounds in psychology, hypnosis, and show-business – it’s hard to believe they’re serial entrepreneurs with an uncanny knack for building businesses with riotous email marketing.
Listening to Heart Sells Podcast has felt like meeting a soulmate! That initial excitement of knowing this is exactly what you’ve been looking for, the peace of feeling completely understood and that burst of energy from knowing that anything is possible! Every episode has been chock full of awesome nuggets and beautiful reminders. The combination of incredibly successful powerhouses sharing their journey, practical and applicable tools and Christine’s heartfelt and authentic approach and energy, is an incredible gift for all heart-centered entrepreneurs!
Loved the interview! Dondi has a great way of reminding us that we get to choose the lesson in our experiences.
I just started listening to Christine's podcast and the content is amazing! Can't wait for the next episdoe.
Love this podcast! The lifeblood of any business is sales and Christine does an amazing job of making sales something you'll fall in love with instead of dread. These podcasts are short and get staright to the point, filling you with both the knowledge and motivation to go out and bring in lots more money to your business by selling from your heart. If you want to bury the notion that sales is sleazy or avoid "gurus" who make sales sleazy and instead learn to how to sell in a way that is heart-centered, easy, win-win, and non-pushy, then look no further... you have found the right podcast!
Great show about creating a business with heart. If you think it, you can achieve it and Christine show you how to use your heart and mind to find success. I'll listen again.
Wow, what a great interview with JLD. Christine your energy is great and I look forward to listening to your other episodes. Well done! BTW I love the title so much!
... and your mindset will take it from there. Yogi Berra once said "90% of the game is half mental." With your heart and mind aligned (like planets) you'll be amazed at what you can accomplish. Subsribe, listen and start selling!
These are wonderful interviews with successful entrepreneurs, (including the Queen of Sales Mindset, host Christine)......who share how they began, what their difficulties were, and the sales mindsets & strategies they used to get to their top. If you've ever had that icky feeling when it come to 'selling' you or your stuff....get some great inspiration here of not only how to sell, but how to think.
Just listened to ep 5. Love the POWER formula. Christine explains it clearly and makes it simple for me to understand. Great podcast!
Let’s be honest, we can ALL be better at selling. I know I can, and I’ve been studying selling for years! Have a listen if you want to start getting better. I’d recommend it!
Christine is a joy to listen to and learn from! I am so glad she now has a podcast so I can keep learning from her wisdom on sales, money, mindset, business and more. Great information!
Wonderful energy and such valuable insight! Thank you, Christine!
Christine does such an incredible job of helping her listeners to find their way with selling with love, from the heart. Her guests offer so much value—looking forward to more interviews!
Christine has a wonderful energy. She is a great coach and teacher. I love how she teaches tools for shifting our mindset into creating habits and behaviors that build our success.
Have gotten a lot of value out of the first episodes. Christine is a great host!
I'm an entrepreneur and I sell every day of my life. It's easy to neglect the heart side of things, but I think it's important to balance that since we're all humans on the same team. Christine does a great job providing really valuable insights!
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3 Key Points:
Show Notes:[02:59] If you get all of that stuff wrong, you actually don’t fulfill on either of those things anyway. If you are a commercial element, but if it’s actually about having the right conversations with people, you meet them where they’re at. [03:22] I think most of us realize now as well that we have to move people and transition people from that social media channel onto some kind of email list so that we have the data that we own, rather than having it on somebody else’s sort of platform. [05:01] Rob and I became obsessed with email marketing. We became obsessed with it because we know that’s the most direct way to have personalized communication with somebody in a way. That’s what’s technically called segmented so that each of the people is getting personalized communication. [07:44] It doesn’t really matter who you sell to or what you sell. In this day and age, nobody is selling to one type of person. [08:11] All we do is we put together really simple, a really simple survey when someone joins your mailing list, rather than trying to ascend to them, which is what’s called an email marketing is, moving them from getting on your list by opting in for a free gift of some description, and then trying to now hammer them over the head with please buy this thing, please buy this thing. Instead of doing that, why don’t we do something different, which actually takes the time to get an understanding of each of those people who send them a quick questionnaire or survey. [08:40] Your questionnaire or survey, literally has to just ask those key questions. That boils down to, “How can I help you the most?”, and that’s to do with the format they want to learn in, it could be the price point, it could be the actual problem or challenge that currently facing. [09:06] If you connect it, what it means is whichever with every little choice that someone makes in that survey, you can now segment them in your email marketing system, and now automatically send them the most appropriate help. What’s great is that happens reliably every single time that somebody joins your list, which means every single individual person gets the right help, and they get it without you having to do anything. [10:17] The challenge with consultative selling is if you don’t have a premium-priced product, making the economics of sitting down having that conversation work, when you have a lower priced product is much more difficult. If you’re selling something for less than a couple of thousand US dollars or pounds, then that’s probably not going to happen. [14:01] Rather than just sending out a bunch of broadcasts or sending out a bunch of sequences in an order that you sort of arbitrarily picked, we now want to have all of that happen at the same time. It’s the thing we call vertical email marketing. It’s basically rather than having all those emails going out a batch of three about one thing and a batch of three about another thing that a batch of three about another thing is you line them up so that they go out at the same time, but to the people, it’s relevant for. [15:30] So it’s about meeting the person exactly where they are instantly rather than having to go through that chain of emails. [16:47] The big thing to realize is what you absolutely know and what you are sorted, educated guessing about. [19:50] If budget is a problem, then you can start to ignore the paid ads people for a little while, because the truth is, there’s no cheap way to start running ads and get a really good result of that. It just it’s not really possible. You need to have a certain amount of budget a certain amount of money to lose. And the truth is, the quicker you can lose that money, the better because that gets you out of the learning phase. But if you can’t afford to lose a lot of money really quickly, and know that that’s a positive thing, then don’t run paid ads and just look to leverage other traffic sources. [21:21] Make sure on the simplest thing of spending no extra money than you’re already spending is to be tagging people, segmenting them in some way, based on what you know, based on where they came from, and then the one landing page fits all isn’t the case at all. Also, that helps you to scale the things that are working the best. [24:25] I think it will make a tremendous difference in people’s lives, how they segment and then how they can serve more people with their amazing gifts, and how they know which person needs which segment to start this so they can make a bigger impact.
For FULL Transcript click here:
Christine Schlonski [0:03] Hey gorgeous. This is episode number 150. Today’s guests are Rob and Kennedy tuning in from England.
Rob and Kennedy [0:11] Hi, this is Robert and Kennedy. Hello! You are listening to the Heart Sells! Podcast with Christine Schlonski. Enjoy! Enjoy!
Christine Schlonski [0:18] I am super excited to not just present you one guest today but two, Rob and Kennedy. When you would see them, you would not think that they are entrepreneurs. They are the most unlikely entrepreneurs you ever meet with their hairstylists. They look like a comic book character and they have backgrounds in psychology, hypnosis and show business. So it’s hard to believe they are serial entrepreneurs with an uncanny knack for building businesses with writers’ email marketing. I’m very happy to welcome them to the show today. You will learn a lot about email marketing, about how you can actually tweak your emails for better results for better opening rates to have a bigger impact and to serve your clients better. So let’s dive in. I am so excited to have red hair Rob and platinum blonde Kennedy on the show today. Welcome.
Rob and Kennedy [1:18] Hello. It’s so nice to be here. Nice to be in here. It’s dark.
Christine Schlonski [1:25] It’s wonderful to have you and it’s the first time I have two guests at once. So give us a little bit of a background like What makes you so inseparable.
Rob and Kennedy [1:38] Like an old married couple really, for a long time. We hang out a lot but never have sex. We’ve been friends for a really long time and we both come from an entertainment background. So we have a lot in common in terms of our background. I’m a hypnotist, Kennedy’s a mind reader and for the past 17 years, we’ve been traveling around the world performing our individual shows. So totally separately, not together, individual shows having a blast and building businesses off the back of that. And then eventually recently, we came together as business partners to form the sponsoring.
Christine Schlonski [2:13] That sounds really fun. had the chance to talk to you a little bit more. It’s really nice, the energy, the fun, the entertainment piece that comes when people engage with you guys. You created a very interesting software. Can we talk about this a little bit because I think it’s important to have this conversation to make the lives of the listeners a little bit easier when it comes to targeting their ideal audience, their clients to make sure that they do it in a right way that is still heart-centered and true to their values but they don’t miss out so often, when they speak to people in just one way?
Kennedy [2:59] I think, if you get all of that stuff wrong, you actually don’t fulfill on either of those things anyway. If you are a commercial element, but if it’s actually about having the right conversations with people, you meet them where they’re at. We all know that we should be like building our online audiences, we know that we should be building a great following on Instagram or Twitter or Facebook or whatever the heck it is that your platform is. But I think most of us realize now as well that we have to move people and transition people from that social media channel onto some kind of email list so that we have the data that we own, rather than having it on somebody else’s sort of platform, because of course, if Facebook or Twitter or whatever, change the way they work someday, then we might not have a business anymore if all of our customer data is in there. So we know that we got to get them on our email list. So we can build value for them going forward. The challenge with that is, whatever kind of business you’re in, whatever kind of help you provide people with or service you provide them with, the people who we engage with or who are on our list. different phases of their life, they are looking for different solutions to different problems, they all have different problems. And they need your help and the different types of help in different ways. And if we are just communicating with each of those people the same way, we’re actually not serving any of them completely, we’re not able to say to them, “I’m going to meet you where you are. I’m going to see where you are right now and help you move to that next step.” Because if you try and do that with everybody, you’re always talking down to one person who’s already ahead of that point in the process, and you’re also totally bamboozling somebody else. Because they’re not at that phase yet. Will be bamboozling the people who are not yet at that phase in their journey. So they don’t understand some of those things because they’re earlier in their journey. So one of the things we’ve got to do is meet people where they are so that we can help them go to where they need to be because if we’re not doing that, we’re actually not helping anybody. And we certainly can’t be helping grow our business either. So actually, nobody wins in that situation. That’s the whole reason that we Rob and I became obsessed with email marketing. We became obsessed with it because we know that’s the most direct way to have personalized communication with somebody in away. That’s what’s technically called segmented so that each of the people is getting personalized communication. And that’s why we became obsessed with email marketing. That’s where the response was really born in order to help people power that email marketing. We’ll talk about that maybe a little bit more.
Christine Schlonski [5:25] Yeah, yeah, I love that. So what I see, a lot of people do and I do that as well. We put our stuff on Facebook, we post on Instagram. We’re trying to get people to our list. But then usually, if you are solopreneur or small company, it’s really difficult to find the time and also to have the mindset for it to then target people in different groups to even know like, what is the need. I think what’s really brilliant what you guys do with your software as well that you can have actually questionnaires, like where come people in. How can you kind of segment them so that you know what this is, for example, a beginner? If you just talk about Heart Sells! I would know, well, this is like somebody who’s just starting a business. So they have not yet sold anything that just on that journey. And this is somebody that’s a little bit more season, they might be into business for a year, but they’re not getting the results because they don’t sell enough. And then there’s somebody who just plateaued. Got the six-figure mark, but just doesn’t get any further because there’s something in their mindset, holding them back from making more sales. So all these people’s different needs, right?
Kennedy [6:42] Yeah. And with everything you sell, it’s really, really easy to say, “What pieces of information do I really need to make this process easier, not just for me, but nicer for them?” So we call them the key questions. So for example, let’s imagine somebody was in the fitness industry just because it’s an easy example for everyone to have results to understand.
Rob [7:00] Especially me.
Kennedy [7:01] Exactly. If you ask somebody, what is your big fitness goal right now, they might come into your business because you have a gym facility or you teach them online or something, you got an online program, they come into your business. And then now on your list, when you email them, you just ask them a simple question with a survey, like, what’s your big fitness goal right now? And some people might think, “Well, I want to lose half my body fat.” Other people might say, “Well, I want to be able to become a bodybuilder.” Other people might say, “Well, I want to regenerate after some sort of injury.” Other people might be looking to train for a marathon. What you’ve got there is four and we’re not fitness experts by any means. But you’ve got four completely different types of people looking for completely different things who need, it’s not just about selling to the market, you need different information and different help in different ways. It doesn’t really matter who you sell to or what you sell. In this day and age, nobody is selling to one type of person. Even if you say, “Well, my business only serves single mothers, in their 30s who’ve recently had a baby.” That sounds like a really specific market, but actually some of those people will be very affluent, some of them will not have as much money, some of them will want to go back to work, some of them would, and suddenly you realized that actually, we are also very different in a modern world. And we have to talk to people that way. So all we do is we put together really simple, a really simple survey when someone joins your mailing list, rather than trying to ascend to them, which is what’s called an email marketing is, moving them from getting on your list by opting in for a free gift of some description, and then trying to now hammer them over the head with, “Please buy this thing. Please buy this thing.” Instead of doing that, why don’t we do something different, which actually takes the time to get an understanding of each of those people who send them a quick questionnaire or survey. Your questionnaire or survey, literally, as Rob said, has to just ask those key questions. That boils down to, “How can I help you the most?”, and that’s to do with the format they want to learn in, it could be the price point, it could be the actual problem or challenge that currently facing. Once you’ve done that, if you connect your survey to your email marketing platform, your MailChimp or your Active Campaign or your a Weber or whatever the heck you using Infusionsoft, whatever. If you connect it, what it means is whichever with every little choice that someone makes in that survey, you can now segment them in your email marketing system, and now automatically send them the most appropriate help. What’s great is that happens reliably every single time that somebody joins your list, which means every single individual person gets the right help, and they get it without you having to do anything. So it’s reliable, which means nobody falls through the cracks. It’s happening on autopilot. It also means that it’s happening while you’re asleep. It’s happening while you’re on holiday or vacation. It’s happening whether you’re having a great effervescent, excitable day, or you’re having a bit of a crappy day. It really doesn’t matter how you’re feeling. It’s always happening and those people are getting served. You’re educating them and also for your business and commercially, you’re also moving them towards the sale of the right kind of product, reducing the resistance against that sale. What’s nice about it, we talk often about consultative selling. I know something we’ve talked about. And that is, where you sitting down with somebody, if you’ve got a high priced product, you’re sitting with them, and you ask them questions about their pain points. What’s your challenge right now? What’s that worth to you? Isn’t that really difficult and you build up the pain? So you’re having that consultative sale. The challenge with consultative selling is if you don’t have a premium-priced product, making the economics of sitting down having that conversation work, when you have a lower priced product is much more difficult. If you’re selling something for less than a couple of thousand US dollars or pounds, then that’s probably not going to happen. Whereas you can do this at scale, like a consultative sale by putting a quiz questionnaire or survey in there, which asks those same questions in a much more succinct way with two or three questions but I’m talking about 40 or 50 questions here. Two or three questions to find out where the person is and what their pain points are, and then offer them the perfect solution from the perfect angle in order to solve that problem. So it’s imagined doing the consultative sales but without actually having to do that sales conversation, which is good for two things. One, it’s good for scale. And secondly, it’s good if you’re like, “You know what, sitting down doing our sales piece of face to face, it’s still a little bit intimidating to me. I still a lot a bit intimidating to me”, then you can do it in a different way with that same outcome.
Christine Schlonski [11:18] Yeah, I love that. And I think it’s so important. So how can somebody, let’s say, a solopreneur, a coach or a healer, how can they make their system more effective, and really target the right people?
Kennedy [11:35] Okay, before we go into that, I want to tell you in the next episode, we’re going to talk to you about how to use this system in order to allow people to come back and re-engage in your services and actually increase the value of each one of those customers using a similar sort of system but in a really simple way. So we talked about that in the next episode, that every person who comes into your business and engages with you, you’re gonna be able to offer them more of your services but without having to be salesy. So we all Let’s talk about that in the next episode. But before that, Rob.
Rob [12:02] Yeah, so one of the big things that people do when they’re selling stuff online is that they’ll write a sort of a chain of email sequences that go out to sell something they’ve got. So for example, you might join my list today, let’s imagine I sell DIY products. Somebody joins my list today. And now you’re on my list. That’s good because you’ve opted-in for this free white paper or report or webinars. And now I’m going to put you through an automated sequence of emails. This is like the old way of doing it the way that most people do, they go through a sequence of emails where maybe I sell you a set of shared plans to help you build a shed in the garden. And that’s fine for anyone who might be interested in that because it’s quite an obscure thing within everything there is in DIY, I’m taking quite a punt thinking that might be the thing that you want. So for most people who come through any business, the first thing you offer them isn’t going to be the thing that they’re going to want to buy right there. And then that’s going to solve their problem. So at the end of that, maybe there are 3, 4, 5, 6, 12, 100 emails, who knows. At the end of that sequence, let’s say it’s three just to be conservative. At the end of that sequence, they’re now going to start your next sequence and that might be about something to do with gardening. Okay, great. So now hey’re going to go through the gardening set of follow-ups. That might be interesting. But you know, some people live in an apartment or don’t like gardening or have a garden. And so they get to the end of that sequence of three emails. And suddenly, it’s not of interest to them either. And now you put them through another sequence, which is all about, I don’t know, kitchen fitting, and they get to the end of that. And that’s not interesting either. And you’ve got this sort of chain of emails. And what it means is that if the thing that your person wants to buy isn’t the fourth sequence, or the fifth sequence, or the 10th sequence, they’ve got loads of emails that they need to go through, before they’re ever going to hear anything remotely relevant to them. And so what that means is that they’re very likely to either, a) unsubscribe, which just pretty bad, or, b) even worse than unsubscribed is just been engaged; just stop paying attention. And that’s worse than unsubscribing because every time somebody receives an email and they don’t open it, Gmail, Yahoo, Outlook, all those providers are reporting back to the email police, whoever they are, and making sure that your emails are less likely to get delivered to anyone in future. So they’re going to either unsubscribe or even worse disengage. And so now what that means is we want to make one simple shift. And that is, rather than just sending out a bunch of broadcasts or sending out a bunch of sequences in an order that you sort of arbitrarily picked, we now want to have all of that happen at the same time. It’s the thing we call vertical email marketing. It’s basically rather than having all those emails going out a batch of three about one thing and a batch of three about another thing that a batch of three about another thing is you line them up so that they go out at the same time, but to the people, it’s relevant for. So if somebody joins your list today, and they take your little survey where you say, “I want to help, I want to find out how I can help you.” The people who say that really interested in building a shed, the first thing they see is the sequence of the shared plan. Whereas people who say, “Actually, I’m really interested in a loft conversion”, the first thing they get is a thing to help them convert their loft to their attic. So now it’s totally relevant.
Kennedy [14:42] Absolutely. So in case in point, for example, if somebody comes into our world and we talk about email marketing because response sweet as a survey platform helps people improve the results of that email marketing. So how would we apply in that case? Just to give another example, so you come in and our question might be literally as bland as, are you looking for a way of Improving your email marketing and if that’s the case will take them to a page and put them to a sequence to tell them about response sweet. And send them over to responsesweet.com, where we showed them how to do all that stuff. Whereas, if they’re just getting on their journey, and if they want some ideas and some tools and some techniques for increasing their email marketing results, depending on where they are in their journey, we might send them a link to go and subscribe to our podcast, the Email Marketing Show, whereas if it was more like a course they wanted to study, we might show them one of our courses. So it’s about meeting the person exactly where they are instantly rather than having to go through that chain of emails.
Christine Schlonski [15:36] Yeah, totally get that. How can a solopreneur target better? I mean, we understood that the software is how helping, but let’s say I’m somebody that puts like a blog post on Facebook and then I send it out as a newsletter. And I have it on my page as a blog post page. How can I make sure that I get more people to read it or can target better and not really waste my time with what I think is needed at the moment?
Kennedy [16:08] Few things to consider. The first one to think about with your email stuff is, how did the person get on your list? And what do you absolutely know about them? Nevermind guessing because, for example, if you join our list about email marketing ideas, I don’t really know if I give you like, we don’t have this. But if we had a download, which was 500 amazing subject lines, and you opt-in for that, I don’t know a great deal about you. You could be an ecom business or an info product business or a service provider. It could be anything, you could be anything, you can have any kind of problem, you could have a problem with your engagement, you could have a problem with making sales. You have a problem with growing your list. I really don’t know anything about you. So the big thing to realize is what you absolutely know and what you are sorted, educated guessing about. And then based on that, you’re now going to start segmenting people up into what is this about. The other thing to think about is asking people what they want to know about. So you can do that. Yes, we use surveys, of course, we use always because that’s what we do. But also, you’ve got to use variety in there as well. So ask people in an email to reply to you, and tell you, “What is it you’re interested in?”, and then tag them in your system. We’re always amazed by how many few people have a really good set of tags, and segments in that email marketing. Now it sounds really advanced, actually, it’s just some pretend advanced people just giving it some fancy names. All it is is putting a little note next to someone’s email address. Say, “This person always engages with this kind of content. They really interested in this type of stuff.” So every time I send a link out to something, a blog post or a social post by email, when someone clicks on that link, I’m also going to tag them with other attributes. So if I know that the thing I’m sending them a link to is a beginner level piece, I’m going to tag them with beginner, I’m also going to tag them with what the interest of that thing is about. So is it about subject lines, and if it is, then we’ll tag them with their interest in subject lines. If it’s a video that I’m sending them a link to, I’m also going to tag them the fact that they consumed video type media. So now in the future, if I have a video about subject lines for beginners, that person is definitely going to get a few more emails about that because I know it’s really going to help them. Whereas, if I’ve got a written a really long written blog post, about advanced email segmentation and disengagement campaigns, I probably, I might mention that person, but I’m not going to put them through a complete campaign driving them towards that thing. And that’s it in terms of consuming your content. And of course, you can easily see how that transplants into when you promote products, make offers, offer your services, and do any kind of promotions for other people’s stuff, affiliate products, and the likes. It sounds like it could be complex, actually, you just break it down to making notes on stuff. That’s what this comes down to.
Christine Schlonski [19:03] Okay, totally get that. Yeah, to finish off, what advice could you give somebody like where to start with either no budget or low budget?
Rob [19:14] So the first thing really, I suppose, is to look for quick wins. If you’ve got anything where the money is a problem, is to look for quick wins and work out, “What else can I do to leverage what I’ve already got?” For example, I think there’s a lot of people because paid traffic is such a big thing right now, everybody’s so excited about running Facebook Ads or Google Ads and on all the different ads platforms there are. Everybody is driving that as and you can get, “Clicks for a center click”, and you can do all of this, all driving it down, driving it down. The truth is, that’s always, you’re going to lose theirs like the quality of the traffic or something along those lines. So for me, I think, if budget is a problem, then you can start to ignore the paid ads people for a little while, because the truth is, there’s no cheap way to start running ads and get a really good result of that. It just it’s not really possible. You need to have a certain amount of budget, a certain amount of money to lose. And the truth is, the quicker you can lose that money, the better because that gets you out of the learning phase. But if you can’t afford to lose a lot of money really quickly, and know that that’s a positive thing, then don’t run paid ads and just look to leverage other traffic sources. So, for example, we’ve always relied on paid ads for quite a long time. But actually, now we’re much more exploring content marketing, and be able to just put stuff out there that really speaks and resonates with people, as well as getting affiliates to promote your stuff and build your audience that way when that way you know when you’re going to pay them if they make a sale of the thing.
Kennedy [20:31] And a really good thing when you’re doing all of that to bring us back to that segmentation stuff that we’re talking about today is to segment them by the traffic source. If you know that, if you did a piece of content marketing on somebody else’s blog, or if you did a takeover of their Instagram or something like that, make sure that offer that you bring them in through, you have different opt-in pages for the same offer. So if you’ve got your 500 subject lines, and I go over to my friend, Natalie over Boss Babe, she’s got like 1.7 million followers on Instagram, I’ll create another version of that opt-in page for 500. My 500 subject lines, and I’ll tag those people say when they come into my email list say, they came from Boss Babe. And what I’ll know about those people is certain things about the demographics of Natalie’s audience, so I can make judgments based on that. So make sure on the simplest thing of spending no extra money than you’re already spending is to be tagging people, segmenting them in some way, based on what you know, based on where they came from, and then the one landing page fits all isn’t the case at all. That’s what I would say.
Rob [21:37] Also, that helps you to scale the things that are working the best.
Christine Schlonski [21:40] Yeah, okay. Well, that’s really great advice. And I think lots of soloprenuers are not doing that. They kind of set it up once, “That’s my freebie. That’s how I can provide value. That’s how people can get to know me”, and then that sits there forever.
Kennedy [21:56] It does and what’s really interesting is it helps you make it easier for those all audiences to find the stuff. So let’s take go along with a Natalie example. Let’s say I’m on her Instagram and I’m doing a takeover of her Instagram. If I say to them at the end of the little video, “Hey, go check out my, go to responseme.com/500subjectlines”, people might remember that. What they’re more likely to remember though, is if I say, “Go to responseme.com/bossbabe”, they’re going to: 1.) remember it more; 2.) feel like it’s just for them, and 3.)Natalie is going to be immensely flattered by the fact that you even set up that thing. So she’s going to share it more as well. The reason we did that fundamentally is that that page is unique to that offer. So we can do that segmentation and be aware of where those people came from.
Christine Schlonski [22:44] Yeah, exactly. We also want to give my audience the opportunity to check you guys out. Exactly. So what’s the link for that?
Kennedy [22:54] All right. Well, you could, if you want to learn about email marketing, and wherever you are in your journey. We talk about basic stuff, all the way to really advanced stuff. You can check out our podcast, and all your favorite podcast players is called, The Email Marketing Show. It’s Rob and I talking about email marketing, along with some guests sometimes as well. So that’s our new show. We’re loving it.
Rob [23:12] Yes, indeed. And if you’d like to check out responsesuite and even try it for yourself. We actually have a really special thing for listeners to the podcast. What you can do is you can get 14 days to try it out for yourself for just $1, try it out, get in there, make some surveys, get some results. You can do all of that stuff, but don’t just go to https://blog.responsesuite.com and do it instead, you want to go to the link I’m going to give you in just a second and if you do that, you’ll also get a four part video training series that we put together a while ago called, The Survey Marketing Masterclass. It was like $500 when we sold it, you can’t buy it at any price now.
Kennedy [23:41] I think it’s not on sale.
Rob [23:42] But we’ll give you that and also you get an implementation call with one of us, either Rob or Kennedy or myself. I’m Rob.
Kennedy [23:50] You forgot your own name.
Rob [23:51] That never happened to me before. Either Kennedy or myself or jump on. I, myself and him. We’ll help you to implement it for yourself, but don’t just go to https://www.responsesuite.com/ because you won’t get the bonus stuff. Instead, you want to, how do I get through life? You want to go towww.responsesuitedeal.com/heartsells That’s www.responsesuitedeal.com/heartsells And that’s where you’ll be able to get all of that stuff.
Christine Schlonski [24:18] Yeah, awesome. And obviously, I’m going to put the link into the show notes as well. So people can really check out this resource. And I think it will make a tremendous difference in people’s lives, how they segment and then how they can serve more people with their amazing gifts, and how they know which person needs which segment to start this so they can make a bigger impact.
Kennedy [24:43] Yeah, and what’s really lovely about this whole thing is while it sounds like it’s doing some complex stuff, we’ve built the software purposely to make it really simple to do. You can do quite advanced, clever stuff, without knowing much about technology whatsoever. So we’re looking forward to it.
Christine Schlonski [24:58] Yeah. Awesome. Well, I’m looking forward to our next interview to talk about the engagement piece, which is really important. I mean, if you want to make a difference, people need to engage with your content with what you have to offer. So I’m really excited about that. Thank you so much for being here. And yeah, looking forward to our next interview. Well, what an episode I took quite some notes, and I know that I have to improve and how I reach my tribe. And if that’s you, too, I hope you also took quite some notes and you are making your tweaks that you can reach your tribe in a better way, in a more supportive way, delivering what they need at that moment. And then you will get better results as well and it makes sales so much easier. Hop on over to https://christineschlonski.com/. Find the podcast tab. And yeah, get the show notes, the transcript, all the resources we talked about. They’re there for you, as well as all the links to Rob and Kennedy. Just one click away. And while you’re over there, I invite you to sign up for my empowerment notes. These are weekly notes right into your inbox, as well as special announcements on special things that are going on in the Heart Sells! world. Thank you so much for tuning in. If you have not subscribed yet, make sure you do. I’d love for you to leave a rating and review as well. And yeah, tune in for the next episode where we talk about having better engagements with your clients and more fun in the process. We’re not feeling sleazy or pushy when you sell. Have a wonderful day wherever you are in this beautiful world. And I’m saying bye for now.
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