Podcast

144 Become an Unstoppable CEO with Steve Gordon

Steve Gordon is the author of Unstoppable Referrals: 10x Referrals, Half the Effort, and his latest book, The Exponential Network Strategy. He’s the host of The Unstoppable CEO™ Podcast and has written over 400 articles on marketing for service businesses.

Through his firm, he helps service business entrepreneurs create leveraged marketing systems so they can spend less time on business development, and more time on what matters most. At age 28, Steve Gordon became the CEO of an engineering/consulting firm. It was baptism by fire… Steve knew nothing about marketing or selling services. His firm got all its business by word of mouth, and they enjoyed a healthy, growing business. But they never knew where the next client was coming from, or when he/she would arrive.

Steve spent countless nights staring at the ceiling at 2am, worried about when the next client might come. So he began studying sales and marketing. Twelve years later, after growing that firm’s revenue by 10-times, Steve started his second business, consulting with businesses across 30 industries—including
manufacturing, professional services, construction, and consulting—to design sales, marketing, and referral systems for high-ticket/high-trust products and services.

Today he continues sharing his expertise with clients across the world, opening their eyes to their unique growth opportunities and helping them build the right systems to attract their ideal clients.

  • Could not recommend it enough!
    March 18, 2019 by Mindful Mel from United States

    Listening to Heart Sells Podcast has felt like meeting a soulmate! That initial excitement of knowing this is exactly what you’ve been looking for, the peace of feeling completely understood and that burst of energy from knowing that anything is possible! Every episode has been chock full of awesome nuggets and beautiful reminders. The combination of incredibly successful powerhouses sharing their journey, practical and applicable tools and Christine’s heartfelt and authentic approach and energy, is an incredible gift for all heart-centered entrepreneurs!

  • Dondi Scumaci - Don't let a bad experience creep into your heart
    January 19, 2019 by WalkingInside from Canada

    Loved the interview! Dondi has a great way of reminding us that we get to choose the lesson in our experiences.

  • Amazing Podcast!
    January 5, 2019 by LaDawn Townsend from United States

    I just started listening to Christine's podcast and the content is amazing! Can't wait for the next episdoe.

  • Packed with Powerful & Practical Tips!
    December 24, 2018 by VanPavlik from United States

    Love this podcast! The lifeblood of any business is sales and Christine does an amazing job of making sales something you'll fall in love with instead of dread. These podcasts are short and get staright to the point, filling you with both the knowledge and motivation to go out and bring in lots more money to your business by selling from your heart. If you want to bury the notion that sales is sleazy or avoid "gurus" who make sales sleazy and instead learn to how to sell in a way that is heart-centered, easy, win-win, and non-pushy, then look no further... you have found the right podcast!

  • Mindset Makes The Difference
    December 17, 2018 by JanineFQ from United States

    Great show about creating a business with heart. If you think it, you can achieve it and Christine show you how to use your heart and mind to find success. I'll listen again.

  • Loved the JLD Interview
    December 16, 2018 by Thehighenergygirl from United States

    Wow, what a great interview with JLD. Christine your energy is great and I look forward to listening to your other episodes. Well done! BTW I love the title so much!

  • Follow your heart!
    December 14, 2018 by The Marketing Book Podcast from United States

    ... and your mindset will take it from there. Yogi Berra once said "90% of the game is half mental." With your heart and mind aligned (like planets) you'll be amazed at what you can accomplish. Subsribe, listen and start selling!

  • Afraid to sell? Listen here!
    December 13, 2018 by MizzBeeMe from United States

    These are wonderful interviews with successful entrepreneurs, (including the Queen of Sales Mindset, host Christine)......who share how they began, what their difficulties were, and the sales mindsets & strategies they used to get to their top. If you've ever had that icky feeling when it come to 'selling' you or your stuff....get some great inspiration here of not only how to sell, but how to think.

  • Feeling P.O.W.E.R. ful!
    December 10, 2018 by The Variety Artist from United States

    Just listened to ep 5. Love the POWER formula. Christine explains it clearly and makes it simple for me to understand. Great podcast!

  • Let’s get better at selling!
    December 9, 2018 by Joeb29 from United States

    Let’s be honest, we can ALL be better at selling. I know I can, and I’ve been studying selling for years! Have a listen if you want to start getting better. I’d recommend it!

  • Inspirational!
    December 8, 2018 by CCarroll1 from United States

    Christine is a joy to listen to and learn from! I am so glad she now has a podcast so I can keep learning from her wisdom on sales, money, mindset, business and more. Great information!

  • You had me at "hi gorgeous!"
    December 8, 2018 by The Chef Rock Xperiment from United States

    Wonderful energy and such valuable insight! Thank you, Christine!

  • Love this podcast!
    December 8, 2018 by Funky Sarica from United States

    Christine does such an incredible job of helping her listeners to find their way with selling with love, from the heart. Her guests offer so much value—looking forward to more interviews!

  • Beautifl Show
    December 8, 2018 by Duffash from United States

    Christine has a wonderful energy. She is a great coach and teacher. I love how she teaches tools for shifting our mindset into creating habits and behaviors that build our success.

  • Christine is Great!
    December 8, 2018 by horsegirldsi from United States

    Have gotten a lot of value out of the first episodes. Christine is a great host!

  • We need more of this...
    December 7, 2018 by Stu Schaefer from United States

    I'm an entrepreneur and I sell every day of my life. It's easy to neglect the heart side of things, but I think it's important to balance that since we're all humans on the same team. Christine does a great job providing really valuable insights!

Subscribe to Heart Sells!

Apple | Google | Spotify | Stitcher | Soundcloud | iHeart | Facebook

FREE Copy of The Exponential Network Startegy by Steve Gordon

Unstoppable Referrals: 10x Referrals Half the Effort by Steve Gordon (Paperback)

Unstoppable Referrals: 10x Referrals Half the Effort by Steve Gordon (Kindle)

FREE Course: Christine’s Sales Journaling to Success

Join my FREE Heart Sells! Facebook Group and join an amazing community of heart-centered, driven entrepreneurs to connect and receive amazing value on how to sell from your heart and make sales with ease, grace, and confidence.

3 Key Points:

  • Relationship is the most important thing in sales. Why sales feel icky or sleazy sometimes is that people don’t take the time to build the relationship.
  • Become your own unstoppable CEO by creating a tribe. By creating value for your tribe. This can be through a podcast. This can be through simple audio that you send out via email
  • The way to get started with that early on is through your network. You have to lean, lean on the relationships that you have, and, and really leverage the connections that those people have to get yourself known.

Show Notes:

[02:32] There are going to be things that come along and bumps in the road and challenges. You may have a business that fails and doesn’t make it and the difference between those who are still in the game and those who run into those problems and exit the game are, it just comes down to how unstoppable are you and that’s a mindset more than anything.

[04:18] You need to stay in the game for a while, but I also think you need to be paying attention to the right things and focused. If your goal is to grow your business and create something that’s sustainable and this bigger than you, then you need to think and act a little bit differently to make that happen.

[05:23] My answer to how to get better at sales is to increase my odds. I spent a lot of time focusing on lead generation so that I don’t have to worry about closing any particular prospect that’s in front of me right now. That there’s always somebody next in line.

[05:57] If you don’t have enough opportunity, you don’t have enough new leads coming in the door. When you go to try and sell, you’re going to be all at tight, and you’re going to feel a lot of pressure because you’ve got to close that deal to keep the business going and moving forward.

[07:04] I’ve always found if you’re generating enough opportunities and you have something valuable to sell, the sales conversation is just that, it’s a conversation. You’re just trying to connect the dots for the particular prospect. But when you don’t have enough opportunity, you end up in a situation where you’re feeling desperate and you act desperate.

[09:07] The way to get started with that early on is through your network. You have to lean, lean on the relationships that you have, and, and really leverage the connections that those people have to get yourself known.

[09:54] I think podcasts are probably the easiest and frankly, the most fun way to do it. Because you do get to have conversations like this with great people and they just naturally spread, particularly right now they’re very popular.

[11:06] Every business person should have a podcast and I agree. The reason is, it just gives you such a fantastic platform for networking and for creating connections that you couldn’t otherwise create.

[13:07] Podcasts have been around long enough that, the people are going to be listening and they understand that if they are interviewed on a podcast, it’s a great tool for them to go share with all the people that they know. It’s a fantastic and easy way for you to create relationships that will both immediately and down the line, lead to the growth of your business. It’s easy to do. You don’t have to be a natural writer. If you can have a conversation. Like what we’re having today. You can have a podcast. It’s just that simple.

[14:29] I think books are very valuable when it comes to attracting clients, mostly because they give you the opportunity to share your unique worldview, your unique approach to solving the problem that you solve with the people that that need to hear that.

[17:24] It doesn’t have to be a formal podcast and you don’t have to go through all those steps in the beginning and you can still get the results because the point is, you’re giving that person an opportunity to talk about themselves, about their expertise, about the great work that they do and your promise to them is, “I’m going to share this with everybody that I know.”

[17:45] It gives you a way to start a relationship or to further a relationship if you already have it in a very powerful way by giving value to that other person.

[18:17] In my 25-year career, running businesses, all of my success has come from the relationships that I’ve had with other people. Not thin relationships that I had only through social media. These were people that I spoke with, that I met with periodically, that we looked for ways to collaborate with one another. Doing something like this gives you a way to initiate that, to give value to someone, even if you look at them and say, “I’m just starting out, they’re super successful, how can I possibly give value to them?” Well, if you introduce them to everybody you know, even if that’s only a small number of people, you’re giving value to them.

[22:11] If they’ve taken a different approach, and done the hard work upfront, then finding the opportunity for us to collaborate or do business down the line is so much easier for them and the upfront work doesn’t take that long and it isn’t that hard. But you’ve got to do it.

Transcript:

For FULL Transcript click here:

Read Full Transcript, click here:

Christine Schlonski [0:02]
Hey gorgeous. Welcome to episode number 144 with the amazing, unstoppable CEO Steve Gordon.

Steve Gordon [0:10]
Hi, this is Steve Gordon, you’re listening to Heart Sells! Podcast with Christine Schlonski. Enjoy.

Christine Schlonski [0:16]
Well, entrepreneurship is all about failing and winning. Oftentimes, we fail a lot more before we actually win. Staying in the game is really, really such an important point. I’m going to go deeper with the best selling author and founder of The Unstoppable CEO™, the host of the wonderful podcast, The Unstoppable CEO™, who has written over 400 articles on marketing for service businesses. Steve Gordon is our special guest today and through his firm, he helps service business entrepreneurs create leveraged marketing systems so that they can spend less time on business development, and more time on what matters most. I’m so excited that I have Steve on the show today. So let’s dive right in. Well, hi, Steve. I’m so super excited to have you on the show today. Welcome.

Steve Gordon [1:13]
Hey, Christine. I’m excited to be here.

Christine Schlonski [1:15]
Yeah, we met a while ago and I just love the title of what you’re doing, The Unstoppable CEO™. It’s a dream for every entrepreneur, having a company that works, that makes money, that is going in the right direction, supporting people, and also giving you free time because so often of us as entrepreneurs, we work not on the business, but in the business. With all you have created in your life, you’ve built several companies, been very, very successful. What do you see on entrepreneurs, when especially when they starting out or in their early phase, what do you see them? What mistakes do you see that they’re making?

Steve Gordon [2:05]
Well, I think first, it’s important to understand where that word, “Unstoppable”, came from, wasn’t because that everything I did was amazing and successful. It was because I failed a lot. And I just kept going. And I think for folks who are early on in their entrepreneurial career, that to me is the big lesson. It’s there are going to be things that come along and bumps in the road and challenges. You may have a business that fails and doesn’t make it and the difference between those who are still in the game and those who run into those problems and exit the game are, it just comes down to how unstoppable are you and that’s a mindset more than anything. I think it’s deciding that no matter what happens, I’m owning the next outcome, and I’m going to be responsible for creating it.

Christine Schlonski [3:04]
Yeah, I love that. Yeah, it’s true, as entrepreneurs, there’s so many trial and errors until we, so to speak, make it and sometimes it’s just the tiny, tiny things, and I see so many people giving up on their journey, which I don’t know if you know, it’s a picture where people are digging for diamonds. One person is just moving away, couple inch before they actually hit that mine and get to all those riches. While the other person keeps thinking and probably gets that at some point. Do you think entrepreneurship is also like a time game? How long do you manage to stick around?

Steve Gordon [3:50]
Well, I think that’s part of it. But I also know a number of entrepreneurs just in my personal network, who’ve been in the game for a long time, and they haven’t made it very far. That frustrates them. They feel like, “I’ve been doing this 10 or 15 or 20 years, and I really thought I’d be further along than I am.” I think it’s partly that you need to stay in the game for a while, but I also think you need to be paying attention to the right things and focused. If your goal is to grow your business and create something that’s sustainable and this bigger than you, then you need to think and act a little bit differently to make that happen.

Christine Schlonski [4:37]
Hmm. What advice could you give someone who might be struggling a little bit, especially around sales? Many people love what they do, but when it comes to making an offer, they shy away or they don’t really know how to make that offer. What would be a piece of advice that they can actually put into action right away to see some results?

Steve Gordon [5:02]
Well, I don’t consider myself a great salesperson. I’ve found that most business people kind of, they could identify with that. They don’t, they may be no described themselves as a natural salesperson. There are some out there who do but by large, they don’t. My answer to how to get better at sales is to increase my odds. I spent a lot of time focusing on lead generation so that I don’t have to worry about closing any particular prospect that’s in front of me right now. That there’s always somebody next in line. When I look at all the businesses we’ve worked with over the years, that’s the fundamental problem they run into and it has a whole series of side effects to it. If you don’t have enough opportunity, you don’t have enough new leads coming in the door. When you go to try and sell, you’re going to be all at tight, and you’re going to feel a lot of pressure because you’ve got to close that deal to keep the business going and moving forward. If you’re in that situation, you’re not going to feel comfortable raising your prices, so that you can be more profitable, so that you can deliver an even better experience for your clients, which is going to attract more people to you because you don’t feel confident enough to do that, because you don’t know that when you do raise your prices, if the person across the table from you says no, you don’t know when the next one’s going to arrive through the door. It just has all of these really bad side effects when you don’t have enough opportunity. I think that’s the first fundamental thing to focus on. That may not be the answer you were looking for, but I don’t think it lies in how you have the sales conversation or the specific approach you take. Yes, those things can always be improved. But I’ve always found if you’re generating enough opportunities and you have something valuable to sell, the sales conversation is just that, it’s a conversation. You’re just trying to connect the dots for the particular prospect. But when you don’t have enough opportunity, you end up in a situation where you’re feeling desperate and you act desperate.

Christine Schlonski [7:24]
Yeah, I love that. But first of all, I really liked that you said you don’t feel like your natural salesperson. Because I see that is true for almost everyone, including me. I don’t think I was born a salesperson. I’ve met a really, like a few people, maybe a handful, where they probably were born with already being the natural salesperson but that’s about it. I also see in the marketplace that so many people, we have a discussion about introvert and extrovert. For extrovert people, sales seem to be easier, that doesn’t say that they feel more comfortable with it, making offers. Really having those opportunities that you don’t need to be needy, that you can let go of the outcome. And you’re totally fine because you know, the next person is in line is so important. So especially when people start out and they’re not well known in the market, is there anything you would suggest they can do to make sure they have the right connections to the right people?

Steve Gordon [8:35]
Well, that’s sort of the first big hurdle to overcome, isn’t it? When you first start out and for some businesses, this persists for as long as the business is around. You’re sort of out there as the best-kept secret in your marketplace. I know it frustrates people because they think one, “I’m knocking myself out. I’m doing great work. I still am not able to have the kind of impact that I want to have with the clients that I want to work with.” The way to get started with that early on is through your network. You have to lean, lean on the relationships that you have and really leverage the connections that those people have to get yourself known. So one of the things that we’re doing it right now. So you and I are having a conversation, we’re recording this conversation, you’re going to share it with everyone that you know and introduced me to everyone you know. I’m going to take the same conversation. I’m going to share with everyone I know and now introduce you and your podcasts to my network and my audience. There are ways you can kind of engineer this natural growth of your reputation and your presence within the marketplace. Personally, I think podcasts are probably the easiest and frankly, the most fun way to do it. Because you do get to have conversations like this with great people and they just naturally spread, particularly right now they’re very popular.

Christine Schlonski [10:08]
Yeah, I totally agree. Especially if you love connecting. I just love having guests on my show. Because it’s so much fun to have that conversation, I get to pick their brains, which is amazing. I get to help my audience with this new view on things that I myself might not be able to give them and to inspire them. You’re right, you’re going to share the podcast, I’m going to share the podcast so it benefits both of us, and we grow the audiences. Do you think that everybody should be starting a podcast or what do people need to have to be successful in the game?

Steve Gordon [10:54]
Well, I believe everybody should. You and I have a mutual friend, john court. He’s been podcasting for a long time as well. He and I have talked and he is adamant that every business person should have a podcast and I agree. The reason is, it just gives you such a fantastic platform for networking and for creating connections that you couldn’t otherwise create. Let me share a little story about how that worked for me. In 2012, I started my first podcast and that podcast lasted for a year. We did 50 or 52 interviews with other business people, people all around the world. Some I had a relationship with prior, some I didn’t, they were complete strangers, but I was able to get them on the phone and get them on the phone with really out a whole lot of difficulty. Because I was giving them an opportunity to promote themselves and they saw value in that. I interview all of those people. A couple of years later, at the end of that year, we stopped the podcast and I’ll tell you why in a minute. But a couple of years later, I come back and I’ve written my first book. I reach back out to all of those 50 people, of those 50, 15. Maybe, what is that? A little less than a quarter of them come to me and say, after I have asked to fill share the book, they say, “Yeah, I’ll be happy to share the book with my network.” Those 15 people took our business from virtually unknown in our market to within a week, we had put 5,268 copies of that book into the hands of potential clients.

Christine Schlonski [12:43]
Wow.

Steve Gordon [12:44]
In one week. Now, did I know that that was going to happen? Absolutely not. I had no idea. But that’s the power of creating relationships and building a network and specifically building it around something like a Podcast where there’s built in the audience on both sides. I mean, everybody kind of knows now, because podcasts have been around long enough that, the people are going to be listening and they understand that if they are interviewed on a podcast, it’s a great tool for them to go share with all the people that they know. It’s a fantastic and easy way for you to create relationships that will both immediately and down the line, lead to the growth of your business. It’s easy to do. You don’t have to be a natural writer. If you can have a conversation. Like what we’re having today. You can have a podcast. It’s just that simple.

Christine Schlonski [13:43]
Yeah, definitely. I mean, you can also have your podcast where you just talk but I feel like bringing guests on the show makes it even more interesting and you never run out of topics either.

Steve Gordon [13:55]
Right, exactly.

Christine Schlonski [13:58]
That’s really cool. Wow, that’s an amazing story. I love that you shared that because it shows that you spent a whole year to create something. Even though you stop that particular podcast, you were able to get the rewards at a later point, and in just a week, that’s really wonderful. Do I need to write a book now or?

Steve Gordon [14:26]
For you, I’ve already talked about that. You do need to write a book. I think books are very valuable when it comes to attracting clients, mostly because they give you the opportunity to share your unique worldview, your unique approach to solving the problem that you solve with the people that that need to hear that. I’m a big believer in them. I particularly like physical books, eBooks are great. But with a physical book, you can actually own real estate, literally, own real estate on the corner of a prospects desk or on their bookshelf or in their office. So that every time they look over the corner that desk and they see your book and it’s got your picture on it makes them think of you. They’re not going to throw the book away. It’s taboo in our society to throw books away, even if they’re not extremely interested in it, they’re probably going to keep it. It’s a fantastic piece of marketing that usually has a very long lifespan.

Christine Schlonski [15:28]
Yeah, I love that. For me, personally, I love physical books, because I do write in them and I highlight things, which I haven’t done. Well, I do recently. I started that and I just love it because you live more of as the book, especially with the business books. You get more clarity from all of that content. Yeah, we did talk about writing a book. I was just wondering for the audience, because they will probably think like, “Oh my goodness, do I need to start a podcast now? Do I need to write a book so that I get a prospect into the door? Now, I’m even more overwhelmed even though it sounds exciting, like what else can I do to stop being the best-kept secret?”

Steve Gordon [16:10]
Yeah, well, so let’s make it simple. Let’s make this actionable for folks. The simplest way to do this is to forget at first about calling it a podcast. We used to do, back in the early 2000s, before podcasting existed, we did what I now called ghetto podcasts. We would go and interview people that we wanted in our network, because in my first business, and that, occasionally potential clients and we would record that, put it on CD and mail it out. It’s a very old school. We didn’t have all these fancy forms of technology and it created the same sort of results. We built really great relationships with people that we would have a very hard time meeting otherwise. You can do that right now. If you have a way to record it, whether that’s something like Zoom or something as simple as going and meeting someone and recording it as a voice memo on your iPhone, and then you take that recording, and you just email it out to everyone in your network with a link to, for them to download. It doesn’t have to be a formal podcast and you don’t have to go through all those steps in the beginning and you can still get the results because the point is, you’re giving that person an opportunity to talk about themselves, about their expertise, about the great work that they do and your promise to them is, “I’m going to share this with everybody that I know.” It gives you a way to start a relationship or to further a relationship if you already have it in a very powerful way by giving value to that other person. There are all these people running around out there telling you, “You should post on LinkedIn 12 times a day. There’s a brand new Facebook funnel that you’ve got to put in place.” Those are all great at a certain stage in business. But the truth is, in my 25-year career, running businesses, all of my success has come from the relationships that I’ve had with other people. Not thin relationships that I had only through social media. These were people that I spoke with, that I met with periodically, that we looked for ways to collaborate with one another. Doing something like this gives you a way to initiate that, to give value to someone, even if you look at them and say, “I’m just starting out, they’re super successful, how can I possibly give value to them?” Well, if you introduce them to everybody you know, even if that’s only a small number of people, you’re giving value to them. You’re doing that in a unique way that no one else can do. You’re the only one that has your network. I think it is an easy and powerful way to get started. If you truly are sort of starting your business at the beginning from scratch and you don’t have a big budget, just erase the word podcast from it and go and do interviews. I wrote a book on this whole process called, The Exponential Network Strategy. In there, I say, “You want to be the success journalist for your industry?” What I mean by that is you want to go around and go to all of the key players in the industry, maybe even potential clients and say, “I’m going around and I’m trying to capture all of the great wisdom from all of the leaders of the industry. You were recommended to me as someone I should talk to”, and I’m putting together this series of interviews and I publish them out through my email list. That’s a fairly compelling opportunity for somebody who’s been in business for a while. They’ll give you 20 or 30 minutes to talk with them and now you’ve started that relationship. The next time you reach out to them, they’re going to answer your email, they’re going to answer your phone call. Because they’re gonna know who you are.

Christine Schlonski [20:19]
Yeah, that’s amazing. You keep repeating a word over and over again, a word that’s so, so important, and that is relationship.

Steve Gordon [20:29]
Absolutely, I think it’s the most important thing.

Christine Schlonski [20:31]
Exactly. Because what I feel that happens in sales and why sales feel icky or sleazy sometimes is that people don’t take the time to build the relationship. You have maybe got a friend request on Facebook or a connection request on LinkedIn and the next thing you know is you get pitched, which doesn’t feel great. Obviously, you’re not going to say yes, because whatever they offer is not something you’ll life depends on, and then the relationship is over. Which if they would have invested the time, they would have had the opportunity maybe to talk to you to build the relationship and then to make the offer, which then feels natural and just easy and everything falls into place.

Steve Gordon [21:18]
Absolutely. I have a friend that likes to use this phrase, he’ll ask, “Would you like hard easy or easy hard?” Do what’s easy now but things are going to be harder in the future. What you just described, someone sent me. I got one this morning, I get three or four of them every day. On LinkedIn, I get a connection request, which I’ll generally accept and then the immediate pitch of the services. Now I’m going to forever ignore this person. It was the easy thing for them to do because it was probably frankly, an automated message that came to me. Very easy for them to do didn’t take much effort. Because of that, now, if they ever want to have a real relationship with me, it’s going to be very, very hard because they started off on the wrong foot. But if they’ve taken a different approach, and done the hard work up front, then finding the opportunity for us to collaborate or do business down the line is so much easier for them and the upfront work doesn’t take that long and it isn’t that hard. But you’ve got to do it.

Christine Schlonski [22:30]
Yeah, so agree. Our time already is running out. Let’s tell people where they can find you. Obviously, I have all the links to you in the show notes as well. But where can people hop on right no to get more?

Steve Gordon [22:46]
Well, we’ve actually put up a page just for your listeners. They can go to https://unstoppableceo.net/heartsells When you go there, we’ve actually put a link, if you’re listening today, you can get a free copy of my book, the exponential network strategy. If you want to do the things that we’ve talked about with interviews, the book kind of lays out the whole process.

Christine Schlonski [23:10]
Wow.

Steve Gordon [23:10]
So you can get a copy of the e-book there and the audio book, if you’d like the paperback, you can get that on Amazon for about 10 bucks.

Christine Schlonski [23:17]
Awesome. Well, thank you so much. That’s wonderful. That provides so much value because now, people can go back, read it, highlight stuff, and obviously they can always listen back to the podcast. It never gets old. But yeah, wonderful. Thank you so much, and I’m looking forward to the second interview.

Steve Gordon [23:36]
Absolutely.

Steve Gordon [23:38]
Wow, what a great strategy. I just love the idea. It can be so simple, but often we kind of overcomplicate things, so become your own unstoppable CEO by creating a tribe. By creating value for your tribe. This can be through a podcast. This can be through simple audio that you send out via email as Steve suggested. That’s basically how he started as well. Then, just provide value to your market. Find ways on how to do that. Find ways on how to collect email addresses. So you can build a strong email list of raving fans that you can reach out to that you can make offers two, and that really help to spread your message with you. We are in this together. I hope you really had fun with this episode, hop on over to https://christineschlonski.com/ Find the podcast tab and there, you can’t just see the transcript and the show notes but also the amazing resources we are talking about, as well as the opportunity to sign up for the empowerment notes. These are my notes coming into your inbox once a week, giving you an update on Heart Sells! Podcast, and occasionally you get amazing offers, amazing news, what’s going on. So hop on over to https://christineschlonski.com/ sign yourself in, have fun. Stay tuned for the next episode that’s coming out where we even go deeper on the exponential network strategy. Have a wonderful day wherever you are in this beautiful world and I’m saying bye for now.

 

Where to find Steve Gordon on Social Media:

  • Like and Follow Heart Sells! Podcast:

Heart Sells! Resources:
Empowered by your Sales-Success!

Your Anniversary Issue by Heart Sells Podcast  Download your Anniversary Issue, a special guide with all episodes & Key Points

The Sales Mentality Makeover Masterclass #3: 20 amazing teachers are sharing their knowledge of how to make more sales and create true wealth while being authentic and true to yourself and creating a business and lifestyle of your dreams.

The Sales Mentality Makeover Masterclass #2, a teaching series of 18 amazing experts giving their advice on Sales | Mindset |  Money | Wealth Creation

Empowerment Notes, Join the Empowerment Notes our weekly newsletter and I’ll make sure you have all the info you need to be empowered.

Join my FREE Heart Sells! Facebook Group and join an amazing community of heart-centered, driven entrepreneurs to connect and receive amazing value on how to sell from your heart and make sales with ease, grace, and confidence.

Related Articles

×
Join the FREE Sales Mentality Makeover Masterclass
Spiritual & Practical Steps to Increase Your Sales and Create True Wealth Without Losing Your Authenticity.
Close