Christine Schlonski [0:08]
Hi Gorgeous. This is episode number 050 with your host Christine Schlonski, and you are listening to Heart Sells! Podcast. And I am so so so, so excited today to celebrate the 50th episode with you. Thank you so much for tuning in. Thank you so much for listening. It is variety Friday, and today I am going to share some of my knowledge with you from my over a decade, high ticket sales background, as well as what I’ve learned in my business, when I support my clients on their journey, and help them to get amazing results.

Christine Schlonski [0:51]
So before we tune in, make sure you hop on over because right now I am brewing something up for you. We will have champagne bottle opening event on the 30th of April, in Berlin at Brandenburg Gate. So you want to make sure you sign up for the event, you join the private Facebook group, and you are there live for a huge announcement. Hop on over to christineschlonski.com, click on to masterclass in the menu and put yourself on the list, so that you can get the details, can access the group, and be there either via Facebook Live or in person on the 30th of April in Berlin Brandenburg Gate.

Christine Schlonski [1:51]
Alright, well, I am so excited today to dive into another variety Friday. And, I really had to say what I found over the last month, something that comes back again and again, and again, when clients are actually starting to work with me. One thing I really noticed is that often they are just not clear enough about their ideal client, and about the solution they offer. Because as a heart centered person, we want to give it our all, right? And if you are listening, and you are a coach, or you are a healer, or therapist, I know you can do so much, you can do so many things, with so many people. The challenge is that if you don’t really get it to the point, if you don’t choose one particular area where you are starting off to support your client, it will be so hard for you to get the clients into the door. Because, if you’re talking to everybody, you are actually talking to nobody.

Christine Schlonski [3:08]
So today I want to dive into what can you say in networking situations? What can you say in your marketing copy? What can you say, on your Facebook Lives, so that people who are your ideal client can actually connect with you? Therefore, it is really, really essential that out of everything you offer, you just pick one thing, and one thing only, that you want to go to the market with. So for example, I myself as a coach, a business coach and a life coach, I can coach many, many things. But I have decided to go out into the world with the sales aspect. And not just the sales because you know, people can learn sales strategies, you can read a book and you know, you can just implement, no, I decided to go out with the emotional piece, the mindset piece. Because, when you sort out your mindset around sales, then you have the transformation. And then you can also apply strategies or package in the right way. But then you have a way that is totally in alignment, where you connect your hat with your heart, where you actually can make offers with ease, grace and confidence.

Christine Schlonski [4:39]
So that’s why I picked that part. So that people know we are talking about the sales success mindset, we are talking about the far and five figure strategies that can come once you have sorted that mindset out. Right? So but when people come and coach with me is especially in one on one situations where we can go really, really deep into their business, into their life, because it’s all connected. When we do that, obviously, there are more things that I’m covering than just the sales piece. There are some money mindset that is feeling good enough, whatever blocks might be in the way, it will be part of the coaching. But when I communicate to people, I solely focus on the sales piece, because that is a pain they can connect with right away.

Christine Schlonski [5:38]
So what is your pain? What is your solution to that pain that you can offer to your ideal client? And I think you really have to get clear about that. Because this will be the start of the conversation, when you’re networking. You really need to figure out, what is the beauty, what is a solution you are offering to these people that are your ideal clients.

Christine Schlonski [6:09]
So get really, really clear on the pain points that you are covering. So for example, my clients love what they do, but they’re just so uncomfortable with selling. they’re so uncomfortable with making offers, withh asking for money, they might even choke when making an offer, they might stammer on their words. So whatever it is, whoever I talked to, in a one on one conversation, or in a networking situation, I can always connect and really, really fast, because I am getting that point. So when I say well, I work with people who love what they do, but who hate selling., most of the time I have attention. And that is what you want. Because then the person’s going to ask well, wow, that interesting, tell me more. Or they will even say, well, you’re talking about me. And then you have the perfect connection, because then you already know you’re talking to your ideal client. Now you only have to figure out if it’s really your ideal client, if the person is truly somebody you would love to work with, so that you can support them in reaching their goals.

Christine Schlonski [7:24]
So get really, really clear on what is the pain point you’re solving. Don’t go out and say they are solving hundred pain points. Because you will not connect with the person you’re talking to, they’re not going to listen to a list of the hundred pain points you’re solving, you only have a really, really short time to make that first impression. So when you make that first impression, then you really have the opportunity to dive in deeper into conversation. So when you turn that around, and you think of times when you have been in a networking situation, and the other person started to talk about what they offer, and they just didn’t stop and told you about everything they do, you get bored. So don’t be the person that’s boring for others. Be precise. Pick one or two pain points that you solve solutions and go directly with that into the conversation. So often people say, “Well, what do you do?” And then you have to kind of figure out an answer right? To start a conversation, or maybe you are the one asking what do you do. And that’s, you know, that’s a good starting point to connect. But you can also make it more interesting.

Christine Schlonski [8:50]
Yeah, so basically just start here, figuring out the pain points, describing your ideal client more. For example, I say I work with heart centered driven entrepreneurs, because I want to make sure that the person is coming from that place of love, that they really with their gifts want to make the world a better place, that they really have a gift, a value to offer to the world. So I get that with heart centered people. So I want to work with heart centered people. But also I want to work with people who are truly driven, who want to make things happen. Because it’s the same for you, especially for working one on one, you also need to find those people who are willing to invest in themselves, and who are willing at the end of the day to purchase what you offer. So if you’re just, we would say are we just working with heart centered people, you know, these key people can be wonderful, beautiful souls, but they might not have taking the right steps in their life, and they might be like, totally broke, not knowing where to get money from. Well, if you are not an organization that works or nonprofit, you don’t have a business if you follow that model. So you have to find a description of your ideal client that kind of gives the idea that the person already needs to have achieved something in their life, which that was maybe not the right thing to say, well, has achieved a certain income with their solutions, so they are able to pay for the services they want to get. Right?

Christine Schlonski [10:46]
So have a look on who’s your ideal client? Are those a heart centered driven people? Or are those high achieving ones, are those the ones who are open to spirituality, or alternative healing modalities? Like figure it out, and try to describe your ideal client as good as you can in the first conversation. And then at the end of the day, you can start your conversation by saying, well, I work with heart centered driven entrepreneurs who love what they do, but who just hate the selling part, they might choke, or even stammer on their words, when making an offer. And I take them to make offers with ease, grace, confidence, and ask their price. So they can sell more, make more money add to the bottom line, and create the life and lifestyle they truly truly love. Right? If you manage to get something short and precise, that is perfect for your ideal client, your ideal client will connect, they will come to you and say, “Wow, you’re talking about me, right?” How did you know that? So when, when I talked to people in a networking situation, it’s always so interesting, because, still while you’re talking, you can read their faces, and you know exactly if it’s a match or not. And then obviously, they will say something afterwards like “Wow, that is so needed”, or “Wow, you talked about me or I know someone who fits directly your description”.

Christine Schlonski [12:31]
So by getting that clarity for yourself, you are giving yourself the gift of communication in a way that is effective. And in a way where you do not waste time, where you got that clarity, because the more clear you are and what you do, the easier it is for your ideal client to recognize you and to work with you.

Christine Schlonski [12:59]
So I hope this is a wonderful gift for you for this 50th episode. That’s something I do with my clients one on one, where they really invest quite some money, my Facebook page, Heart Sells! and drop under this episode, drop your introduction, what are you saying? What have you decided on? Who are you serving? So that I have the opportunity to connect with you to cheer you on. And yeah, to just give you some kind of support.

Christine Schlonski [13:33]
If you have any questions, please email them to info@christineschlonski.com, because variety Friday, as it says it’s variety, and sharing knowledge and sharing resources. And I also answer your questions. So make sure you use that opportunity for you. It’s basically free coaching if you want. And it’s on a podcast so you can also be get a shout out.

Christine Schlonski [14:01]
So thank you so much for being here. I am so so super excited. Make sure you are registering for the champagne, opening champagne bottle opening event at Brandenburg Gate and that you can join in via Facebook Live. Or maybe you can watch the replay, or maybe you even manage to be in Berlin on the 30th of April.

Christine Schlonski [14:29]
Hop on over to christineschlonski.com, in the menu, you find also the podcast, when you click you have all the show notes, the transcript, all the resources we’re talking about here. And, when you click in the menu on masterclass, which is something you do not want to miss, there’s so much goodies for you and store, hop on over there register for the champagne event. And yeah, I can tell you, you will have a best the best time you will be entertained, that’s for sure. And yeah, you will get a lot of amazing, amazing content to support you in your business so that you can create a life and business that you just love and go for your dreams.

Christine Schlonski [15:19]
Thank you so much for being here today. Have a wonderful day wherever you are in this beautiful world, saying bye for now.