Podcast

026 Product Creation with more EASE – variety Friday with Christine Schlonski

 

Welcome to variety Friday with your host Christine Schlonski, known as The Queen of the Sales-Success-Mindset,  a multi-talented leader in the field of Sales-Success-Mindset, Motivation, and Strategies.
Helping you to enjoy the sales process and to make offers with ease, grace, and confidence.

 

 

 

Subscribe to Heart Sells!

Apple | Google | Spotify | Stitcher | Soundcloud | iHeart | Facebook

Resources Mentioned in this Episode:

FREE Online Training: The Secret to your Sales Success.  The one thing that you are already doing, but you are not aware of, that can turn your sales around and how you can use this element in your business to transform your conversations & convert your prospects into happy paying clients NOW.

The Success Library, gain instant access to the Sales Journaling Prompts and start shifting your mindset today.

3 Key Points:

  • Help your customers to buy from you. Give them amazing content and also offer products for a smaller investment so they can get to know you.
  • Take them on a journey and don’t forget to make up-sells which means inviting them to get more support from you with the next product that fits their needs.
  • Create your course after you have done the research and know they will buy, out of the whole “pie” = big course takes out a slice and sell it as the mini-version so they get support and a better feeling of your work, which makes selling the big product easier.

Show Notes:

[01:37] imaging one of your products like a cake and take out one slice as a mini-product
[08:52] Build a staircase you client can climb to trust you and to see that your solutions work for them
[11:01] Always ask  feedback to improve and for testimonials to support your communication

For FULL Transcript click here:

Read Full Transcript, click here:

Christine Schlonski [0:03]
Hey Gorgeous, this is episode number 026 and you are listening to Heart Sells! Podcast with your host Christine Schlonski and I welcome you to another variety Friday. I am super pumped, you’re here. I hope you have already signed up for Heart Sells! and have given it a wonderful review. And you have shared with your friends, because we are all about to create a movement to teach heart-centered people around the world, how to enjoy sales, how to not only serve people in the best way but also to serve themselves by creating a life they love. So variety Friday is a day where I share some of my knowledge, where I give you some ideas, where I share resources or we answer your questions. So if you have any feedback, if you have any questions that you would love for me to answer in future episodes, just write me an email to info@christineschlonski.com.

Christine Schlonski [1:37]
So today, I want to share and talk to you about how to actually create your products. So just imagine a big pie like a big cake, right, you can imagine in the most beautiful colors you want or in your favorite taste maybe chocolate, or raspberry, or strawberry or whatever. Just imagine this cake. So this cake is basically your product. And people are super, super excited to get your product. Because you have tested your idea, you have an opt-in that converts, people are coming into your business. So now you would love to serve them even better. But also you have to establish trust. People need to know what you are about why you do what you do. So they trust you. And once they trust you, they are interested in your product. And they will be spending money with you.

Christine Schlonski [2:41]
So if you see that huge pie that could be, for example, a video course. Right. So when you think of a structure like that could be an e-book, then there could be like an audio course and then that could be a video course. And the perceived value you that customers have, well, you probably guessed it, the video course has the highest perceived value. Right? Because today we want to talk about something you could automate. Obviously, you can do live teachings via zoom for example. Or you can have a teleconference where you can also interact with people. But I guess that would already be something like a premium product. So the big pie is basically your big product, like in this case, we talking about the video course. Now imagine just one slice that you take out of this pie, right. So you get people into your world with your amazing free gift. And they are able to connect and you deliver value. So now what you need to do next is you need to make them an offer for something that helps them on that journey. So and that would be that little piece of the pie right off the cake. So that they can kinda of test and get an idea of who you are before they spend more money with you. And spending more money with you is a video course.

Christine Schlonski [4:23]
So now if you have done your research in a very good way, and you really know who your ideal client is, what they are all about, what their pain is, because you need to make money to solve something, you need to have a solution for them, right? Otherwise, it doesn’t make sense that they spend their money and you don’t want their money if you can’t provide value, right. So you have now, you’re now in the position because you know who they are, you know what the pain is, you know what they’re all about, you know what they need, and you have to solution.

Christine Schlonski [5:01]
So what you do next is you actually create this video course, right. And once you created that video course, then you take, that is the pie, you take a slice out of it. So that could be like one video or two videos. And you put that into a smaller package, right, because that now allows people to buy the package. And then you can invite them to buy more, right, the strategy is called up-sell, and then they buy more. And then when they love what you do when they love what you’re all about, depending what you offer if you would offer them a coaching what they might be interested in your premium packages. Because now they’re really sure that you are the go-to person for them. So what a lot of entrepreneurs do wrong. And what I did wrong as well, I created the slice first of the pie or the cake. And then it’s so much more difficult to create the pie around it. So it’s so much smarter to just create the pie and take a slice out of it. I hope that makes sense for you. And I hope you can follow that idea.

Christine Schlonski [6:26]
It’s actually pretty simple. But it’s nice if you would see it visually. So why don’t you just draw a pie, right, and then you take like a piece out of it. So you can really see that it all needs to fit together to make your life simpler because you’re solving the same problem, you are giving the same solution. So maybe in your small product in your kind of teaser product, that might be something around $20 or $50 you are solving a part of the problem what the positive thing is, is, first of all, the client gets support. Second of all, the person really can feel what you are about and that you have the solution. And then you invite them to buy more. Because often it happens that people have been in pain for so long. And they have tried so many things that your course will just like appear like another me-too product. And that means they don’t believe you that you are a big course that you know might be something around 1000, or maybe even $2,000 that this course can solve their problem. Because they have tried so many things in the past. They have spent money in the past, they got burned in the past. It didn’t get what they need it. So now when you come like this is a big thing that you show them well, that’s my course and that solves your problem, your potential client might have an issue or challenge to believe you. So you got them into your world with this amazing opt-in this you’re amazing free gift. So they’re already there. So the next thing is to offer them something that is affordable, that doesn’t feel like it’s gonna hurt in case it doesn’t work out for them. Right. But you know, you obviously you deliver amazing value and you make sure it works for them. So that then you can say, Well, you know, this has worked now we know each other better. So why don’t you take the next step and this is the offer I have then.

Christine Schlonski [8:52]
So when you follow it closely, you can see it’s like a little staircase you’re taking as well. So you lead your customer to the next step. But you also allow them and give them the time to grow with you. You don’t you’re not in their face and like, you know, screaming at them with your big product and that they need to buy it and it will solve all the problems, which it does, the issue is that the customer doesn’t know. So by taking that mini step in between. By having like this kind of a teaser product, you help your customer in taking the next bigger step with you.

Christine Schlonski [9:40]
I really hope that makes a lot of sense. If you have any questions if you have any questions you want me to answer on a variety Friday, you need to send me an email to info@christineschlonski.com and I’m so looking forward to hearing about your successes. So just let me know if this has helped you when creating something because I don’t want you to waste your time and creating like a video course spending hours, weeks, maybe even month and for some people I know it has been years into a project that you do not even know if it works. So you test it, you ask your customers for feedback. Then you start creating and then you take a slice out of it so that you can support your customer in stepping up, in making it easier for them to say yes to your amazing gifts and talents. And then from there, you make the offer to the next thing which is then the full course.

Christine Schlonski [11:01]
Don’t forget to ask for testimonials and feedback so that you always know that you are on track and also that helps you for your marketing and if a customer is a raving fan that is the best that can happen. So whenever you hear the word WOW that is when you want to get a testimonial for sure so that you can put that out into the world and other people have the opportunity to relate to you in a better way than when you say you are brilliant because we know you are but it’s always nicer if your customers are shouting for you from the rooftops. Have a wonderful day where ever you are in the world. Remember to subscribe to Heart Sells! Podcast to share it with your friends and hop on over and give it a five-star review. That would be amazing. We really want to hear from you. Have a blessed day wherever you are in the world. And bye for now.

Like and Follow Heart Sells! Podcast:

  • https://www.facebook.com/HeartSellsPodcast
  • https://christineschlonski.com
  • https://instagram.com/christine.schlonski
  • https://www.facebook.com/IamChristineSchlonski/
  • https://twitter.com/newsalesmindset
  • https://www.youtube.com/channel/UCOk7tVeHsgaoyJnV9iJfRTg

Heart Sells! Resources:
Empowered by your Sales-Success!

The Success Library, gain instant access to the Sales Journaling Prompts and start shifting your mindset into a Sales-Success-Mindset today

The Sales Mentality Makeover Masterclass #2, a teaching series of 18 amazing experts giving their advice on Sales | Mindset |  Money | Wealth Creation

Empowerment Notes, Join the Empowerment Notes our weekly newsletter and I’ll make sure you have all the info you need to be empowered.

 

Related Articles

62 Comments

  1. I don’t even know how I ended up here, but I thought this post
    was great. I don’t know who you are but definitely you
    are going to a famous blogger if you aren’t already 😉 Cheers!

  2. Hi there it’s me, I am also visiting this website regularly, this site is actually pleasant and the visitors
    are really sharing good thoughts.

  3. Does your site have a contact page? I’m having trouble locating it but, I’d like to shoot you an e-mail.
    I’ve got some creative ideas for your blog you might be interested in hearing.

    Either way, great blog and I look forward to seeing it expand over time.

  4. I believe everything typed was actually very reasonable.
    However, what about this? suppose you added a little content?
    I ain’t saying your content is not good., however suppose you added a headline that
    grabbed a person’s attention? I mean 026 Product Creation with more EASE – variety Friday with Christine Schlonski • is
    kinda plain. You might look at Yahoo’s front page and
    watch how they create article titles to get viewers interested.
    You might try adding a video or a related picture or two to grab people
    excited about what you’ve got to say. In my opinion,
    it might make your website a little bit more interesting.

  5. After going over a number of the articles on your web site, I really appreciate your technique of blogging. I book-marked it to my bookmark webpage list and will be checking back in the near future. Take a look at my website as well and tell me how you feel.

  6. I’m not that much of a internet reader to be honest but your blogs really nice, keep it up! I’ll go ahead and bookmark your site to come back later. Many thanks

  7. I don’t even know how I ended up here, but I thought this post
    was good. I don’t know who you are but definitely you are going to a famous blogger
    if you are not already 😉 Cheers!

  8. Howdy would you mind letting me know which web host you’re utilizing?

    I’ve loaded your blog in 3 different internet browsers and I must say this blog loads a lot
    quicker then most. Can you suggest a good hosting provider at a reasonable price?
    Thanks a lot, I appreciate it!

  9. We are a group of volunteers and opening a new scheme in our
    community. Your site offered us with valuable information to
    work on. You’ve done a formidable task and our entire community will likely be thankful to you.

  10. Hi, Neat post. There is a problem along with your website in internet
    explorer, may check this? IE still is the market chief
    and a big element of other people will miss your wonderful writing due to this problem.

  11. Having read this I believed it was really informative.
    I appreciate you finding the time and effort to put
    this informative article together. I once again find myself spending way too
    much time both reading and posting comments. But
    so what, it was still worthwhile!

  12. Hi would you mind sharing which blog platform you’re working with?
    I’m planning to start my own blog in the near future but I’m having
    a hard time deciding between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your layout seems different then most blogs and I’m looking for something unique.
    P.S My apologies for being off-topic but I had to ask!
    pof natalielise

  13. If you desire to grow your familiarity only keep visiting this web page and be updated with
    the newest news update posted here. natalielise plenty of fish

  14. I am extremely impressed with your writing skills as well as
    with the layout on your blog. Is this a paid theme or did you modify it
    yourself? Anyway keep up the nice quality writing, it’s rare to see a nice blog
    like this one these days.

  15. you’re actually a just right webmaster. The website loading velocity is incredible.

    It seems that you’re doing any unique trick. Also, The contents are masterwork.

    you have performed a great job on this subject!

  16. Hi, Neat post. There’s an issue with your site in web explorer,
    may test this? IE still is the market chief and a good
    component to folks will leave out your magnificent writing due to this problem.

  17. My brother recommended I might like this blog. He used to be entirely right. This publish actually made my day. You can not consider simply how much time I had spent for this info! Thanks!

  18. Hey there, I think your website might be having browser compatibility issues. When I look at your website in Firefox, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, wonderful blog!

  19. I think other website proprietors should take this website as an model, very clean and great user genial style and design, let alone the content. You’re an expert in this topic!

  20. Magnificent beat ! I would like to apprentice even as you amend your site, how can i subscribe for a
    blog site? The account aided me a acceptable deal.
    I were tiny bit acquainted of this your broadcast offered shiny transparent idea

  21. This is really fascinating, You are an overly professional blogger. I have joined your feed and stay up for searching for extra of your magnificent post. Also, I have shared your web site in my social networks!

  22. What i don’t understood is if truth be told how you’re no longer actually much more smartly-favored than you may be right
    now. You’re very intelligent. You already know thus considerably when it comes to this topic, produced me in my opinion believe it from a lot of varied angles.

    Its like men and women are not involved except it is one
    thing to accomplish with Girl gaga! Your personal stuffs great.
    Always take care of it up!

  23. I am often to blogging and i really appreciate your content. The article has really peaks my interest. I am going to bookmark your site and keep checking for new information.

  24. Just wish to say your article is as astounding. The clearness in your post is simply great and i could assume you are an expert on this subject. Fine with your permission allow me to grab your feed to keep up to date with forthcoming post. Thanks a million and please continue the enjoyable work.

  25. Attractive component to content. I just stumbled upon your web site and in accession capital to claim that I get actually enjoyed account your blog posts. Any way I’ll be subscribing on your augment or even I fulfillment you get right of entry to persistently rapidly.

  26. Hi there very cool website!! Guy .. Excellent .. Superb .. I will bookmark your site and take the feeds also…I am satisfied to search out numerous useful info right here within the submit, we want develop extra techniques in this regard, thank you for sharing.

  27. Hello there! This blog post couldn’t be written much better!
    Looking through this article reminds me of my previous
    roommate! He always kept talking about this.
    I will forward this article to him. Pretty sure he’ll have a very good read.
    Many thanks for sharing!

  28. It is actually a nice and useful piece of info. I¦m happy that you simply shared this helpful info with us. Please stay us informed like this. Thank you for sharing.

  29. Good web site! I really love how it is easy on my eyes and the data are well written. I am wondering how I could be notified when a new post has been made. I’ve subscribed to your RSS which must do the trick! Have a nice day!

  30. My spouse and I stumbled over here by a different web address and thought
    I should check things out. I like what I see so i am just
    following you. Look forward to exploring your web page yet
    again.

Leave a Reply

Your email address will not be published.

>
×
Join the FREE Sales Mentality Makeover Masterclass
Spiritual & Practical Steps to Increase Your Sales and Create True Wealth Without Losing Your Authenticity.
Close